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eBay Australia Taps a Regretful Shane Warne for Latest Campaign



The cricket legend and his past regrets are at the heart of the new campaign by 72andSunny Sydney

eBay Australia Taps a Regretful Shane Warne for Latest Campaign

eBay AU via 72andSunny Sydney, has released a new series of cheeky films that show Australia's one-stop-shop for savvy shoppers is just a click away.

As a cricketing legend who has made some embarrassing mishaps and headlines in his day, eBay taps Warne to ensure others don't have the same regrets, and instead uncover Australia's top products and the best prices by checking eBay.

Says Julie Nestor, chief marketing officer, eBay Australia & New Zealand: "We've created a campaign that reflects the strength of our Australian business, without taking ourselves too seriously. We have some 40,000 Aussie stores on the platform, and we're committed to offering the best prices on the top selling products in the country. Collaborating with Warnie has given us the perfect opportunity to remind Aussies of this strength, and have some fun along the way."

Says Johnny Tan, executive creative director, 72andSunny APAC: "We are very proud of our partnership with eBay. We loved getting the chance to reinforce the importance of what this company brings to consumers in Australia through a fun collaboration with Shane."


Agency / Creative
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72andSunny Sydney, Mon, 07 May 2018 03:45:10 GMT