eBay, the leading marketplace, announces the appointment of CRAFT, production arm of McCann Worldgroup, to its portfolio of agency partners in the EMEA region. CRAFT will be tasked with supporting eBay’s global strategic and creative “agency of record”, 72&Sunny, by delivering local production and execution capabilities across eBay’s key European markets.
CRAFT will join the roster of existing eBay EMEA partner agencies: Feed for digital and Mediacom for media buying.
Commenting on the announcement, eBay VP and Chief Marketing Officer in Europe Godert van Dedem said: “As eBay ramps up brand and marketing activities in EMEA markets we need to be able to have more agility and an increased speed to market. We have a strong strategic global agency in 72&Sunny, who continue to lead the creative process. Now we can benefit from CRAFT’s impressive production resources at a local European level, bringing increased efficiency and cultural input when we localise campaigns across Europe.”
Sergio Lopez, Head of Integrated Production for CRAFT EMEA, commented: “We’re super excited about this opportunity to work with eBay and help roll out their global work in local European markets in a culturally and creatively inspired way.”