Creative in association withGear Seven

Easyjet Surprises Flying Festive Customers with Captain Claus Campaign

Advertising Agency
London, UK
The pan-European campaign was created by easyJet’s creative agency VCCP and PR agency Taylor Herring
The world’s most famous pilot – Santa Claus - will be taking to the skies this Christmas on board in-flight grottos, giving lucky passengers a festive surprise. 

Santa, a pilot who has clocked up hundreds of thousands of air miles and has been flying for over 1,700 years, is taking off earlier than scheduled this year to meet 20,000 passengers in advance of Christmas Day.

The pan-European campaign was created by easyJet’s creative agency VCCP and PR agency Taylor Herring.

The UK’s leading airline easyJet, is launching more than 100 flights across Europe over the festive period, which will see lucky children get a surprise from Father Christmas. 

Titled Captain Claus, the campaign will run in the week leading up to Christmas and will be promoted with a short film across Youtube, Facebook and Instagram. Travellers will be able to follow Santa’s journey and even get the chance to share their own experience with easyJet’s famous Captain by using #CaptainClaus. There will also be an email campaign to customers flying during this week to promote the activation to customers who already have flight bookings. Passengers at Gatwick and Amsterdam airports will also be treated to a festive “I’m flying with Captain Claus” Snapchat geolocation filter to help them get into the Christmas spirit.   

To celebrate the launch of the new festive themed flights easyJet surprised and delighted children and families on board a flight to Europe. easyJet cabin crew and staff rigged a plane with hidden cameras to capture the reactions of passengers as Captain Claus’ voice came over the tannoy and delivered presents to those on-board.  

Tina Milton, Head of Cabin Crew, easyJet said: “We fly millions of people home or on holiday over the Christmas period and we want to get the festive feeling started on board. We have hired the world’s most famous pilot to fly on over 100 selected flights and give over 20,000 passengers an incredible surprise.”

Santa was spotted this morning by passengers at Gatwick airport as he prepared for his pre-Christmas flight check at easyJet HQ. Swapping sleigh and reindeer for an aircraft, Santa will be earning his wings as he takes to the skies on an Airbus A320.