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easyJet Becomes the Official Airline of Eurovision Song Contest with Multi-Year Partnership

20/02/2024
Digital Agency
London, UK
86
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The partnership is being supported by agency partners mSix&Partners and DEPT®

Europe’s leading airline easyJet has been announced as the Official Airline Partner of the Eurovision Song Contest in a three-year deal, bringing Europe together to celebrate the world’s largest live music event.

The partnership is being supported by agency partners mSix&Partners and DEPT® and the campaign ‘It’s your show, get out there’ will build on easyJet’s “Get Out There” brand platform, aiming to lift everyone into the unbounded joy of travel and put customers at the centre of the excitement, inviting them to break away from the every day. 

easyJet will fly thousands of visitors from across Europe travelling for this year’s contest into Copenhagen airport, which provides quick, direct access to the host city of Malmö, Sweden where the live semi-final and final events will take place on 7th, 9th and 11th May. The airline will operate over 10% more seats to and from Copenhagen compared to the same period last year.

Gabriella Neudecker, marketing director, easyJet said, “We couldn’t be prouder to be the Official Airline Partner for the Eurovision Song Contest for the coming years. Travel offers you that rare opportunity to break away from the everyday and to feel totally in the moment, just as the iconic Eurovision Song Contest does. People, countries and communities are brought together, anything is possible and everyone is welcome. At easyJet we share all of these important values and are proud to play our part in connecting people across Europe.”

Martin Österdahl, executive supervisor, Eurovision Song Contest said, "We’re thrilled to welcome easyJet as the Official Airline Partner for the Eurovision Song Contest. We both share a passion for connecting people and cultures, and look forward to taking off together as we unite the joy of music and the freedom of travel.” 

Angharad Salazar Llewellyn, editorial director, DEPT® said, "The spirit of the Eurovision Song Contest and easyJet coming together is a match made in heaven with many possibilities for incredible creativity and content. Through this partnership, it is possible to demonstrate that it's your show, get out there"

Amy O’Malley, head of partnerships, mSix&Partners said, “It’s been an immense privilege for mSix&Partners to work alongside the easyJet team to secure this next evolution of their Eurovision Song Contest partnership, further uniting Europe’s most loved airline and the world’s largest live music event to bring unbounded joy to the masses.”  

Almost 30 years ago easyJet changed the way people travelled, democratising flying for a new generation to enjoy Europe, offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.

Today, easyJet has over 17,000 people, of 97 nationalities, speaking over 43 languages and based in eight countries across Europe. The airline flies on more of Europe’s most popular routes than any other, offering over 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.

easyJet offers 14 routes from London Gatwick, Bristol, Manchester, Edinburgh, Paris, Bordeaux, Nice, Lyon, Basel, Berlin, Geneva, Lisbon, Milan and Amsterdam to Copenhagen. 

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