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EASYFLOWERS Helps You Rectify Your Mistakes with Ease in Fresh Campaign

Creative 83 Add to collection

The Core Agency's campaign features TV, print, digital and social

EASYFLOWERS Helps You Rectify Your Mistakes with Ease in Fresh Campaign

The Core Agency has created a new integrated campaign for EASYFLOWERS after being appointed by the online retailer without a pitch. The independent Sydney creative agency secured the win last year based on its work for other pure play brands.

With its national office in Adelaide, EASYFLOWERS is one of the largest floral networks in Australia, bringing together over 300 local florists to deliver fresh flowers across Australia, same day. Now in its 20th year, EASYFLOWERS continues to build on its track record of growth with a new core idea and integrated campaign.

The campaign features TV, print, digital and social. The 30-second commercial went live on Sunday and highlights how easy it is to forget a loved one’s birthday, yet how easy it is to rectify with same day flower delivery from EASYFLOWERS.

Jon Skinner, founder and creative partner at The Core Agency, said: “It’s fantastic to be working with the EASYFLOWERS team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EASYFLOWERS.”

“We’re thrilled to partner with The Core Agency." added Jacob White, deputy CEO at EASYFLOWERS. "They have extensive experience with digital brands and have created a fantastic campaign to communicate our message. The EASYFLOWERS brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”

The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Evergreen Garden Care and Elders Insurance.

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CEO: Jason Squire

Deputy CEO: Jacob White


Agency: The Core Agency

Founder & Creative Partner: Jon Skinner and Christian Finucane

Senior Copywriter: Kevin Macnamara

Senior Art Director: Simone Parravicini

Strategy Director: Andrew McCowan

Business Director: Rebecca Turner

Senior Account Manager: Max Whitehouse

TV Producer: Bill Doig


Production Company: Airbag

Director: Ariel Martin

Executive Producer: Alex Tizzard

Line Producer: Megan Ayers

DOP: Aaron McLisky


Media Agency: Wavemaker

Client Director: Leonora Beresford

Client Executive: Kellie Patrick


Edit House: ARC Edit

Editor: Charles Ivory

Conform: White Chocolate

Sound House: Rumble Studios

Sound Designer: Cam Milne

Sound Producer: Katie Harper


Photographer: Steve Greenaway

Categories: Online retailers, Retail and Restaurants

The Core Agency, Mon, 22 Feb 2021 10:33:23 GMT