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Earth Day Canada Invites Everyone to Call in Sick with Eco-anxiety

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Remedy Together from Sid Lee highlights the negative effects climate change has on mental health

Earth Day Canada Invites Everyone to Call in Sick with Eco-anxiety

To highlight the negative effects of climate change on mental health, Earth Day Canada is launching the 2022 campaign ‘Remedy Together.’ Created in collaboration with the creative agency Sid Lee, this campaign invites everyone with eco-anxiety* to call in sick on April 22nd. Participants are encouraged to take care of themselves and others on Earth Day, by taking action for the planet.  

“The results of the most recent polls are worrisome: 45% of Canadians are living with eco anxiety.** It’s time for everyone to equip themselves with the tools they need to heal it. We collaborated with Sid Lee to find ways to mobilise the community: a powerful remedy for eco anxiety. Given the current situation, acknowledging those feelings, coming together and taking action on April 22nd is the thing to do to take care of ourselves and the planet,” says Valérie Mallamo, CEO of Earth Day Canada.  

“Feeling powerless is one of the main symptoms of eco-anxiety. With the invitation to take a sick day, we wanted to offer an opportunity to soothe eco-anxiety with concrete actions: group therapy, going to conference, or other initiatives like participating in a clean-up. This mobilisation campaign offers a support platform and a way to transform despair into collective healing,” shares Kristian Manchester, global executive creative director at Sid Lee and member of the Earth Day Canada board. 

Take care of the planet to take care of yourself 

By registering at the following link: Call in sick for Earth Day, participants with receive a symbolic token of their eco-anxiety to share on social media. A variety of activities and initiatives are available on the Earth Day Canada website throughout April and May. 

The campaign will run until April 22nd, 2022 online and social media, across Canada, France and Brazil.  

*definition: a state of deep distress caused by perceived irreversible changes in the environment. High level of concern about current environmental issues. 

**According to a Leger survey conducted in March 2022 among a sample of 1,521 Canadian residents aged 18 and over.

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Client

Client: Earth Day Canada

Agency

Agency: Sid Lee

Global Executive Creative Director: Kris Manchester

Creative Team

Creative team: Adrien Heron, Julien Herisson, Ugo Martinez

Designer: Calvin Calenda

Illustrators: David Leclerc, Julien Poisson, Simon Roy-Dubois, Julien Herisson

Account

Account services: Catherine Savoie, Ariane Poitras

Production: Sarah Longpré, Hugo Beaupré, Marie-Christine Côté, Magali Loiselle Digital

Post Production

Post-production: Benjamin Des Rosiers, Elizabeth Fedak, Sonya Nadon

Motion: David Leclerc, Isabelle Vouligny, Olivier Valiquette

Editing: Eloi Arsenault

Production

Production house: L’Éloi

Directors and photography: LMC (Joliane et Alexandre)

Audio

Audio: Cult Nation studios

Post Production Image

Post-production image: Chop Chop Films

Categories: Environment, Corporate, Social and PSAs

Sid Lee, Tue, 19 Apr 2022 14:41:56 GMT