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Early Teens Connect with Nature and Reach for the Stars in ‘Climb Higher’ Film

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In episode two of Hydro Flask’s 'Let’s Go!' series, agency North joins students from Ida B. Wells Middle School as they explore the Potomac Gorge in Maryland
Early Teens Connect with Nature and Reach for the Stars in ‘Climb Higher’ Film

Hydro Flask has released its ‘Let’s Go!’ series of films which highlight the people and groups helping to preserve and increase access to the world’s natural spaces. In partnership with agency North, the second film in the series, ‘Climb Higher’, features children from a Washington, D.C. middle school experiencing the excitement of rock climbing for the first time.

The series ​'Let’s Go!' is a branded entertainment series by Hydro Flask which takes the cameras outdoors to document the heroes who are preserving the natural spaces that bring us joy and nurture our souls. Each episode tells a human story of the company’s Parks For All grantees – people and groups whose passions for nature drive them to extraordinary measures in helping reserve, restore and keep the outdoors accessible to all.

In November 2019, North went to Washington, D.C. to join students from Ida B. Wells Middle School, as they explored the Potomac Gorge in Maryland, in partnership with Hydro Flask Parks for All grant recipient, National Park Trust. In the five-minute film, we meet Heimy Salgado, an inspiring teacher who wants to redo middle school by allowing her students to experience learning. With National Park Trust guides, the children ramble through the forest, get in touch with nature, and conquer climbing a natural rock wall, letting them experience nature in a fun and tactile way.

“Teaching in an urban setting, it’s difficult for my students to have opportunities to go outdoors,” says Ida B. Wells Middle School teacher Heimy Salgado. “We need to ensure our students go out to National Parks, we tell them all the time, ‘You own them, they are yours to go to, so Let’s Go!’” 

Working with National Park Trust’s Buddy Bison Program, Heimy’s class ventured to Carderock Recreation Area on the outskirts of Washington D.C. for an adventure they won’t soon forget. For some, it was their first opportunity to experience the exhilaration of rock climbing. The cameras captured the anxiety, the excitement the students radiated, documenting the genesis of a new generation of outdoor advocates. 

The National Park Trust works with hundreds of schools across the country to give outdoor experiences and field trips to make National Parks accessible to all. 

Hydro Flask launched its giving platform Parks for All in January 2017 to promote healthier, happier and more fulfilled lives in the U.S. and beyond. To date, the company has given over $1,500,000 in cash grants supporting nearly 100 nonprofits, like National Park Trust, and has donated more than 26,000 bottles.

"Heimy and her students were an inspiration to every person involved in this production. Getting to know them, seeing the joy in their faces as they experienced the outdoors on their own terms, is something none of us will ever forget,” says Mark Ray, co-director and chief creative officer at North, “I"m grateful to Hydro Flask and National Park Trust for enlisting us to tell this extraordinary story."

Further additions to the Let’s Go! series are planned to be released in 2021.


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Client

Advertiser: Hydro Flask

director of marketing: Yiorgos Makris

creative director: Dena Blevins

Creative Agency

Creative Agency: North

co-founder, ceo: Rebecca Armstrong

co-founder, cco: Mark Ray

Partner, Managing Director: Jordan Delapoer

Channel planning director: Nicole Bell

Creative Directors: Ashod Simonian, Kristina Day

Senior Brand Manager: Emily Brueck

Executive producer content: Bill Ballard

Co-Directors: Mark Ray, Ashod Simonian

Line Producer: Bill Ballard

cinematographer: Charlie Balch

editor: Kelly Lyon

music score producer: John Askew

music composers: Laura Gibson, Dave Depper

Pinata, colorist: George Costakis

2nd camera: Adam Nawrot

1st AC: Christina Helm

2nd AC, DIT: Andrew Hwang

sound: Alex Jennings

3rd Sound, audio mix: Chip Sloane

sound design: Matt Pence

location producer: Shelaney Campbell

Genres: Documentary

Categories: Sports and Leisure, Sports clubs

North, Thu, 24 Sep 2020 08:51:39 GMT