Wed, 23 Feb 2022 09:55:33 GMT
Digital agency Magic has been appointed digital agency of record for Australian-owned furniture brand, Early Settler.
Magic takes on responsibility for re-building Early Settler’s entire digital eco-system, tasked with finding new ways to engage and build a better brand experience for Early Settler customers.
Jordan Taylor-Bartels, managing director, Magic said he was delighted to add such an iconic Australian brand to Magic’s client roster and was excited to delve deeper into the psyche of Early Settler customers and increase their brand engagement.
“Early Settler has a significant online presence and nearly 60 bricks and mortar stores across Australia and New Zealand, but are seeking new ways to connects its online and in-store customers and drive sale conversion,” Jordan explained. “Essentially Magic’s job will be to help Early Settler transition from the ways of the past to the ways of the data and mathematics to drive customer engagement.
“By rebuilding Early Settler’s entire digital eco-system, we can identify which specific customers purchase what products, and which audiences engage with Early Settler online and then visit in store and purchase. Mathematical modelling will allow us to have minutely detailed control of every part of the customer’s journey across the direct-response and display/video suite; it’s an exciting way of the future.”
Liz Attia, GM marketing and customer, Early Settler said: “Magic just got us. They were able to offer a solution that will not only allow us to identify the individual nuances and shifts in preferences of our customers at every step of their journey, but we will now have the methodologies in place to drive real business growth. We can’t wait to see the results as Magic’s campaign rolls-out.”
Magic’s remit includes digital strategy, development of AdTech, MarTech, mathematical modelling and attribution, media-buying and performance media. Work commences immediately.view more - Hires, Wins & BusinessMagic, Wed, 23 Feb 2022 09:55:33 GMT