European Association of Communications Agencies
Thu, 22 Oct 2015 14:06:56 GMT
Grey Group EMEA has been named agency of the year at this year's EACA Euro Effies.
Grey also scooped 3 Gold awards (FMCG and Small Budget (2)), 4 Silvers (Brand Experience, Consumer Goods, Long-term Effectiveness and Product/Service Launch) and 2 Bronzes (FMCG and Retail). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner, Euronews.
Gold awards were awarded to ZenithOptimedia for their “Aygo. Go fun yourself.” campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign ‘’Turn off to turn on“ created for Reckitt Benckiser and to Grey London for the campaign “Gillette BODY” created for Procter & Gamble.
Silvers were awarded to TMW Unlimited and Reckitt Benckiser for “Turn off to turn on”(2), JWT London and Mondelez for their “Coffee Vs. Gangs” campaign, Grey London and Procter & Gamble for “Fairy: the longer lasting brand legend” and ‘’Gillette BODY”.
A bronze award went to Grey London for their “Sweeet” campaign created for United Biscuits.
20 winners from 5 countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, Senior Director of Communications Planning at Mondelez International, with the United Kingdom winning 9 awards, Germany 7 and Denmark 2. Agencies from Spain and France walked away with one Euro Effie Award each.
Usha Raghavachari, Head of Marketing Communications at Ford Europe, Adam Grant, Senior Product Manager at Sony, Marie Agudera, Global Account Planner at DLKW Lowe and Pete Heskett, Global Planning Director at JWT will join the first round to select the finalists.
Mark Davies, Director Loyalty & Marketing at Star Alliance, Usama Al-Qassab, VP Product Marketing at Sony Computer Entertainment Europe, Ali Bucknall, Independent Strategic Consultant, Neil Godber, Head of Planning at JWT, Jeremy Hine, President EMEA at Lowe & Partners Worldwide, Andy Johnson, Global Business Leader at GlaxoSmithKline, David Moynihan, Head of Client Strategy EMEA at MediaCom, Sara Perry, Head of Brand & Communications at Exertion Media Group, Richard Robinson, Managing Partner at Oystercatchers, Harjot Singh, Executive Vice-President & Regional Strategy Director for Europe at McCann Worldgroup EMEA and Lucy Jameson, Chief Strategy Officer at Grey London, will sit on round 2. All jurors will offer invaluable insight to the judging process.
The prestigious Grand Prix for outstanding work was presented to DDB Berlin GmbH and Deutsche Telekom for their campaign “Travel & Surf”. Through their humorous mockumentary, “Wi-Fi Dogs”, they changed roaming behaviour and grew their user base. Delivering the message of “Look for the fun. Not for the Wi-Fi”, the campaign relaxed phone users who live in fear of a big bill when travelling.
view more - Awards and EventsEuropean Association of Communications Agencies, Thu, 22 Oct 2015 14:06:56 GMT