The jury for the 2018 Euro Effie Awards has been announced by organiser EACA, the European Association of Communications Agencies.
Chaired by Adrian Farina, Senior Vice President Marketing at Visa Europe, the first round judges will deliberate from 4 to 15 June to select the finalists for the second round on 28 June.
"I'm honoured to chair the Euro Effies this year. An effectiveness award is in my view the most important recognition that a marketing campaign can aspire to get”, said Jury Chair Adrian Farina.
The Euro Effies is an annual competition which rewards the most effective multi-national commercial communications campaigns in Europe and is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership.
Judges look at a wide range of qualities in each campaign to determine whether it will advance to the second round and ultimately win an award. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.
Among the industry professionals from 20 European countries making up the first round jury and bringing their experience, knowledge and expertise to the selection of finalist campaigns are Benoit Bertrand, Head of Strategic Planning at ISOBAR, Anna Nowak-Otto, Senior Planning Manager at INNOCEAN Worldwide Europe and Ben Curtis, Global Brand Director at Unilever. The full round 1 jury can be found here.
The second round jury will bring together more than 35 senior industry executives from 17 countries. Among the jurors are Sandrine Plasseraud, Founder & CEO at WE ARE SOCIAL, Antoinette Hoes, Transformation & Integration Director at DDB Berlin, Karel Vinck, Managing Director Digital Brands & Integration at Publicis One and Jeremy Hine, PRESIDENT, EMEA at MullenLowe Group. The full round 2 jury can be found here.
The Euro Effies are organised by the European Association of Communications Agencies (EACA) with the support of WARC, The European Publishers’ Council, Google, Adforum.com, Procter & Gamble, Nielsen, creativebrief, FirstRental & Viva Xpress Logistics.