EA SPORTS and Heat released a new long form spot following up their Cannes Lion winning Madden Season campaign. This year’s spot entitled, "Madden: The Movie" is brand story telling at its best, delivering entertaining and sharable content that connects consumers to Madden NFL 16.
Dave Franco returns to take on a new rival in “Madden: The Movie”. In order to defeat his rival, Dave must assemble a heroic team of playmakers. The result? A story so epic, it can only be….Madden Season
Genres: Comedy
Categories: Sports and Leisure, Gaming
lbbonline.com, Fri, 21 Aug 2015 15:53:05 GMT