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E-commerce Company Komplett Appeals to The Tech Addict in All of Us

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Shoot Happens director Sune Svanborg Sørensen captures symptoms of tech withdrawal

E-commerce Company Komplett Appeals to The Tech Addict in All of Us

Komplett is obsessed with technology, and we can all recall that feeling of addictive attraction to our gadgets. In the new video, we see people who are willing to go to extreme lengths for their beloved mobile devices. Komplett caricatures this addiction, in a fun and humoristic way, where the viewers are forced to draw parallels to their personal experience and relationship with technology.

“We believe that everybody can recognize the situations we are showing” says Morten Beutelmann, Brand & Media Marketing Manager at Komplett. "These days, mobiles are having a huge impact on people’s everyday life, and we are becoming more dependent then ever on these gadgets. We are constantly online, and technology is a thing we rely 100% on in terms of functionality – we cannot bare when it is not working or when we are not allowed to utilize it."

“Komplett can offer the best technology products currently on the market. These devices are taking up more and more time – and they have become a part of our lives, whether we want it or not” states Sune Svanborg, CEO at Shoot Happens, who are in charge of production.

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Advertiser: Komplett

Production Company

Director: Sune Svanborg Sørensen

DOP: Snorre Fuglsang Ruhe

Production Company: Shoot Happens

Production Designer: Kathrine Nedergaard

Production Assistants: Cecilie Holmer

Creative Agency

Creative Agency: Shoot Happens

Copywriter: Thomas Falkenberg

Producer: Jeanette Høyer


Sound Design: Peter Thorneman

Sound Engineer: Peter Thorneman, Thu, 13 Nov 2014 15:26:01 GMT