Durex has launched a social media drive to promote its ‘Ultra Thin Feel’ condoms. Part of the brand’s ‘Intensely close’ campaign, the work went live on the brand’s Facebook and You Tube pages on Valentine’s Day and will also be supported by blogger outreach.
The social media activity is made up of two short films, which aim to demonstrate the heightened pleasure of getting ‘Intensely close’. The first film features a young couple trying to reverse their car into an incredibly tight parking space. As they get closer and closer to the other parked cars, the young lady’s pleasure increases, reaching a climax when the car is parked snugly in the space. The film ends with the strapline ‘The closer we get, the more intense it feels’.
The second film takes the form of an animation and features a heart rate monitor that morphs into the silhouette of a couple in varying sexual positions. The characters’ heart rate increases as the passion intensifies. The film ends with the line ‘The closer we get the more our hearts race’.
The films have been created by TMW.
Project name – Intensely Close
Client - Durex UK
Brief – Promote the brand’s ‘Ultra Thin Feel’ condoms
Creative Director – Jeff Bowerman
Copywriter – Dave Willis
Art Director – Marcus Aitman
Animation – Ben White
Creative Producer – Jenny Taylor
Director (Parking) – James Miller at Miller and Miller
Sound Production - Tudor Davies at ACE Post Production