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Duracell's New Campaign Comically Highlights the True Importance of Being Prepared

Creative 0 Add to collection

'Camping' follows the brand's launch across social channels earlier this year and kicks off the next phase of the 'Trust is Power' campaign

Duracell's New Campaign Comically Highlights the True Importance of Being Prepared
Duracell has already demonstrated the importance of a trusted power source in many areas of everyday life, and now it’s taking its message outside. The brand’s new spot, “Camping,” depicts how much can go wrong when you don’t have power you can trust. It’s a comical trip that shows there’s only one thing you can trust when heading outdoors: Duracell.

Directed by Biscuit Filmworks’ Andreas Nilsson (Volvo “Epic Split,” KFC’s “Announcement,” starring Rob Lowe ) “Camping” is the fourth spot in the “Trust is Power” campaign following “Ear Hair,” “New Mom,” and “Gaming.” The campaign, created by Wieden+Kennedy New York, shows just how important a trusted power source can be in an unpredictable world.  

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Creative Agency

Art Director: Sezay Altinok

Associate Producer: Alexey Novikov

Brand Strategist: Dan Hill (Director) Cristina Pansolini

Copywriter: Brock Kirby

Creative Agency: Wieden + Kennedy New York

Executive Creative Director: Karl Lieberman

Executive Producer: Alison Hill

Head of Integrated Production: Nick Setounski

Strategy Director: Sean Staley

Account Executive: Jamie Robinson

Account Supervisor: Mike Mueller

Business Affairs: Michael Moronez

Managing Director: Meghan Mullen (supervisor)

Planner: Stuart Augustine (Communications)

Site Developer: Sonia Bisono, Andy Hume (Traffic Managers)

Social Strategist: Liz Lightbody

Production Company

Director: Andreas Nilsson

Executive Producer: Holly Vega

Head of Production: Rachel Glaub, Mercedes Allen

Location: Story (Local service company)

Managing Director: Shawn Lacy

Producer: Jennifer Berry (Production Supervisor)

Production Company: Biscuit.

Line Producer: Jay Veal


Edit Assistant: Christopher Fetsch

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Producer: Ashley Bartell


Advertiser: Duracell

Account Director: Mike Welch

Post Production / VFX

Colour Coordinator: Zachary Franciose

Colourist: Tom Poole (Telecine)

Executive Producer: Melanie Wickham

Post Production Company: THE MILL

Producer: Clairellen Wallin

Shoot Supervisor: Westley Sarokin

2D Lead: Mikey Smith


Mix: Justin Kooy

Sound Production: Sound Lounge

Categories: Utilities, Electric, Wed, 17 May 2017 13:44:08 GMT