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Duracell's Homage to Disney's 'Santa's Workshop'

18/12/2013
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Grey London & Acne's Andreas Öhman re-create seasonal Swedish tradition

Grey London has created an online film for Duracell which pays homage to a traditional Christmas cartoon screened in Sweden at 3pm every Christmas Eve. Compared to the animated original, this updated version is shot in live action and ends with a surprising Duracell twist on the original story. 

 


The spot was written by Erik Uvhagen and Johan Leandersson, and Creative Directors were Paul Moran and Gary McNulty. It was directed by Andreas Öhman through Acne. The music, which is a re-orchestration of the Schubert composition featured in the original, was created by Dubbelman & Dubbelman.


The original, Disney’s Santa’s Workshop, is watched by approximately 5 million of Sweden’s 9 million population every Christmas Eve.


Credits


Project name: Duracell – Meanwhile in Bunny’s Workshop

Client:

Javier Hernandez – AMD Duracell WE Delivery & Global Rechageables
Kenyatte Nelson, EMEA External Relations
Menna Zaghloul, Brand Manager UK & Nordics
Celine Flach, Duracell Local Delivery ABM Nordics
 
Creative Directors: Paul Moran & Gary McNulty

Creative:  Johan Leandersson

Creative:  Erik Uvhagen

Agency producer: Debbie Impett

Managing Partner: Philippa Baldwin
 
Account Director: Hayley Winton
 
Account Executive: Jessica Hockey
 
Planner: Bhavin Pabari

Production company: Acne Productions

Director: Andreas Öhman

Editor: Andreas Öhman

Executive Producer:Ben Clark

Producer: Ted Thornton

DOP: Toby Howell

Post-production: Naive, Sweden

Soundtrack composer: Dubbelman & Dubbelman

Audio post-production:  String & Tins

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