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Duracell Sponsors Epic Record-Breaking Atlantic Journey



Grey London campaign follows emotional journey of the youngest pair to row across the Atlantic

Duracell Sponsors Epic Record-Breaking Atlantic Journey

Watch how Luke and Jamie, 2 Boys in a Boat, rowed 3000 miles across the Atlantic Ocean in aid of Breast Cancer Care sponsored by Duracell. In this inspiring feat of mental and physical endurance, the boys show an extraordinary commitment to never giving up – despite meeting sharks, crossing 40ft waves, and narrowly avoiding being crushed by a container ship during their 54-day adventure. 

Luke and Jamie, both only 21, earned a place in the Guinness Book of World Records in the process. The Duracell Bunny also joined the boys on this epic journey; tied to the mast and hanging on for dear life. 

Duracell, the world’s #1 longest lasting battery, sponsored the boys on their epic voyage across the Atlantic. 


Brand: Duracell

AMD WE Delivery & RPP BFO: Javier Hernandez

Duracell Brand Manager UK & Nordics: Menna Zaghloul

EMEA External Relations: Kenyatte Nelson

Assistant Brand Manager: Alexander Radcliffe

Agency: Grey London

Creative Director: Andy Lockley

Executive Creative Director: Nils Leonard

Copywriter: Andy Lockley

Art director: Andy Lockley

Creative producer: Sam Morton

Planner: Bhavin Pabari

Media agency: SMV

Media planner: David Boast

Production company: Greyworks

Editor: Emily Macdonald

Producer: Emma Hayton, Greyworks

Post-production: Greyworks

Soundtrack composer: The track is from audio network, it’s called Red Planet, composer is Terry Devine-King 

Audio post-production: Greyworks

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Genres: Storytelling, People

Categories: Batteries, Home Appliances, Tue, 15 Apr 2014 16:12:42 GMT