Saatchi & Saatchi New York has created a stimulating new spot for Duracell, which features NFL star Patrick Willis.
Directed by Eliot Rausch and Über Content, it is narrated by the San Francisco 49ers linebacker, documenting his life and journey from troubled childhood to sporting stardom.
Customers are invited to share stories of when you trusted your power in an accompanying social media campaign.
View the spot below:
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Creative Directors: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Agency Producer: Peter Feldman
Production Company: Über Content
Director: Eliot Rausch
Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David
Editorial: Rock, Paper, Scissors
Composer: Adam Taylor