Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Durable Goods' Sue-ling Braun Shoots Kid-Designed ‘Akira’ Clothing Line for EVERYBODY.WORLD



Film highlights the purity and joy of childhood with natural, vivid colourful imagery and a joyful soundtrack

Durable Goods' Sue-ling Braun Shoots Kid-Designed ‘Akira’ Clothing Line for EVERYBODY.WORLD

Durable Goods Director Sue-Ling Braun dances into the kaleidoscopic mind of a toddler in a new video to debut the new “Akira” childrenswear line for ethical clothing company EVERYBODY.WORLD.

The collection is designed by four-year old Akira, a stylish and rambunctious boy who often chooses his own clothing, and is the brand’s first kidswear collection.

The video, directed by Braun, who is also Akira’s mother, highlights the purity and joy of childhood, celebrating the unique wonder and delight of playtime, diving into his ‘treasure pocket’ to a world of no rules and uninhibited, exuberant fun with friends.


EVERYBODY.WORLD by Akira is a three-piece unisex collection for ages 2-6, featuring deep “treasure pockets” that are perfect for stuffing with magical miscellany.

The clothing like is ethically made in Los Angeles from recycled cotton and French Terry and is now available in Akira’s favorite colors (red, black, yellow and pink), plus an all-over print he painted himself. As with all EVERYBODY.WORLD designers, Akira will receive 10% of the sales of his designs.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Visual VFX

Categories: Clothing and Fashion, Day Wear

Durable Goods, Mon, 24 Sep 2018 18:25:58 GMT