CULT Futures - The Creatology Report
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Durable Goods Director Neil Tardio Fixes Game Day Fumbles For McDonald's

Creative 135 Add to collection
A mother and son tackle some sloppy footwork in spot from agency Burrell Communications
Durable Goods Director Neil Tardio Fixes Game Day Fumbles For McDonald's

Durable Goods' award-winning director Neil Tardio serves up a touchdown-worthy combination in a new :30 spot “New Shoes” for McDonald’s out of Burrell Communications. The spot shows a mother scoring big with her teenage son, saving the day after a round of sloppy game day footwork. After witnessing his cringe-worthy mishaps, she opts to save her extra funds for new shoes, surprising him over Dollar Menu burgers with a shiny new pair of football cleats.  

The spot promotes Mcdonald’s new Dollar Menu. The $1 $2 $3 Dollar Menu features bargain items at three different price points, with each tier including a breakfast, burger, chicken and drink item.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Chief Creative Officer: Lewis Williams

Creative Agency: Burrell Communications

Senior Producer: John Seaton

Production Company

Director: Neil Tardio

DOP: Barry Peterson

Executive Producer: Rebecca Wray, Hani Selim

Production Company: Durable Goods


Advertiser: McDonald's

Marketing Manager: David Ehrlich

Durable Goods, Tue, 23 Jan 2018 17:49:37 GMT