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Duolingo Announces 'The Other Qatar' Sponsorship and Fowl Language Generator

16/11/2022
Marketing & PR
London, UK
1.1k
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Duolingo has become the official sponsor of REDACTED 2022

The biggest soccer tournament on earth, the REDACTED, is about to take place and has the power to connect people from all different countries and languages. Naturally, the world’s #1 language learning app known for its gamification, Duolingo, wants to play ball.

But…unless you’re an official sponsor, you can’t talk about the REDACTED or REDACTED, the organization that governs the global sporting event. You can’t even speak about the REDACTED game or name players like REDACTED. But with a bit of clever language, there’s always a way to REDACTED the rules.

That’s why for the REDACTED, Duolingo has become the official sponsor of REDACTED 2022. No, no, not that one, the other Qatar! Qatar F.C. is an amateur soccer team from a small town in Rio de Janeiro, Brazil that supports its community through sport and education. The fun and quirky campaign will introduce the local team’s new uniform with the Duolingo logo and Duo the owl as the official mascot of REDACTED.

"We are very happy to establish this partnership with Duolingo, as we will be able to continue doing our work with Qatar F.C. here in Itaguaí, supporting our community. In addition, we encourage the team to learn a new language, which we know can be life changing." says Alex Félix dos Santos, director of Qatar F.C.

Meanwhile, for soccer fans in the rest of the world, Duolingo has created the Fowl Language Generator, a simple website that lets you generate wild phrases like “¡Vaya pepinazo! (What a great big cucumber!)” or “진짜 똥볼이었어 (That was a real poop ball)”,  so you can cheer or trash talk in other languages. It’s really REDACTED fun!

Prepare for the REDACTED by practicing fun phrases from around the world at fowllanguage.duolingo.com

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