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Dunkin’s NHL Campaign Takes You Inside an Iconic Bubble Hockey Arcade Game

Creative 129 Add to collection

David Pastrňák of the Boston Bruins and T.J. Oshie of the Washington Capitals star in spot produced by Hornet

Dunkin’s NHL Campaign Takes You Inside an Iconic Bubble Hockey Arcade Game

If you’ve ever wondered what NHL superstars David Pastrňák of the Boston Bruins and T.J. Oshie of the Washington Capitals would look like as bubble hockey arcade figurines, then look no further.

Debuted yesterday during NBC’s NHL broadcast, BBDO New York teamed with Dunkin' to launch the 'Inside the Bubble with Dunkin’' campaign. The Dunkin’ Cold Brew ad takes you onto the surface of the classic bubble hockey arcade game with Pastrňák and Oshie, highlighting some of the hilarious predicaments unique to the nostalgic game.

Both featured players also tweeted a tease of the ads last week.

The cutting edge campaign was developed by BBDO New York, along with production partners at Hornet who went to great lengths to make the players come to life, a creative alternative to getting the players together during quarantine. For example, the design teams developed nearly two dozen different, hand-painted heads for both Pastrňák and Oshie to bring their personal characteristics and facial expressions to life. With each frame taking approximately 6-8 hours to film to tell the story in a realistic way.

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Client: Dunkin’

Campaign: Bubble Hockey

Sr. Brand Manager: Corie McNeil

Associate Manager: Briana Appel


Agency: BBDO NY

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Doug Fallon

Executive Creative Director: Steven Fogel

Creative Director: Talon Gustafson

Creative Director: Brian Pinkley

EVP, Group Executive Producer: Diane Hill

Senior Producer: Mike Woodall

Senior Music Producer: Julia Millison

Music Production Intern: Katie Theobalds

EVP, Senior Director: Jim Santora

VP, Account Director: Carrie White

Account Executive: Griffin Heller

Assistant Account Executive: Sydney Doerge

VP, Group Planning Director: Marc Allen


Production Company: Hornet

Director Name: Peter Sluszka

Managing Director: Hana Shimizu

Head of Production: Karen Lawler

Head of Creative Development: Kristin Labriola

Production Supervisor: Dez Stavracos

Producer: Trever Stewart

Associate Producer: Riley Spencer

Senior Editor: Anita Chao

Assistant Editor: Minseok Kim

Production Coordinator: Lotty Vigue


Storyboard Artist: Sean Lattrell

Character Designer: Cat Rao

Design Exploration: Jennifer Ely

Design Intern: Tyler West

Stop Motion

Line Producer: Joel Kretschman

Director of Photography: Ivan Abel

VFX Supervisor: John Harrison

Motion Control Operator: Richard Coppola

Gaffer: Michael Yetter

BB Electric: Chris Clarke

Key Grip: Balz Beillmann

BB Grip: Adam Lukens, Steven Ploe

Art Director Tim McDonald

Fabricators: Peter Erickson, Maxwell Sorensen, Mikail Ekiz, Illya Smelansky, Camille Labarre, David Assel, Ben Kress, Nico Benenati, Argon Props

Animators: Mikail Ekiz, Matt Somma, Maxwell Sorensen

Food Stylist: Sandra White

Food Stylist Asst.: Dilara Orer

Safety Officer: Robert Berman

Cleaning Tech: Gerardo Ruiz

Production Assistant: Koren Harpaz


Lead Compositor: John Harrison

Compositor: Guilherme Ferreirinha, Xiaoxiao Tan, Ted Wiggin

Colour: Honest Labor Color

Colourist: Shawn King

Colour Producer: Alex Rochinski

Audio Post

Audio Post-Production: Sound Lounge

Audio Mixer: Rob DiFondi

Sound Designer: Marshall Grupp

Senior Producer: Lauren Mullen

Manufacturing Partner

Manufacturing Partner: Home Arcade Games

Genres: Animation, Comedy

Categories: Fast food, Retail and Restaurants

BBDO New York, Mon, 08 Feb 2021 16:44:01 GMT