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Dunkin's Espresso-Wear Returns with a 'Signature Line' of Latte Items

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BBDO New York introduces the Latte-kini, Latte-viators, and Latte-nk Top to help coffee-lovers keep their drinks nearby

Dunkin's Espresso-Wear Returns with a 'Signature Line' of Latte Items
Last year, Dunkin’ launched Espresso-Wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-Wear — the perfect way to keep you cool and your hands free to enjoy Dunkin’s Signature Iced Lattes.

Created by BBDO New York, the new 'Signature Line' of Espresso-Wear features a Latte-kini, Latte-viators, and Latte-nk Top, each equipped with cup-holders to always keep your drink nearby. 



Interest in Espresso-wear was so high the first time around that consumers wrote and called asking where they could be ordered. This time, Dunkin’ listened and actually made a few of the latte-accessories available. Fans can enter for a chance to win their own latte-nk top through Dunkin’s Instagram page by telling them why they want to hold their lattes in their clothes. 
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Music

Music Company: Bang Music NY

Composer: Brian Jones

Offline

Edit Company: Mackcut

Editor: Mike Leuis

Executive Producer: Gina Pagano

Mixer: Sam Shaffer

Client

Brand: Dunkin’

Production Company

Production Company: WW7

Director: Peter Marquis

Line Producer: Michael Mitchell

Partner: Josh Ferrazzano

Head of Production: Megan Pfaffenroth

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: Greg Hahn (NY)

Executive Creative Director: Doug Fallon, Steven Fogel

Worldwide Chief Creative Officer: David Lubars

Associate Creative Director: Talon Gustafson, Brian Pinkley

Director of Integrated Production: David Rolfe

Executive Producer: Dan Blaney (VP, Group Head Executive Producer)

Senior Account Director: Jim Santora (EVP)

VP, Account Director: Carrie White

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

VP Account Director: Carrie White

Genres: Music performance, People, Comedy

Categories: Retail and Restaurants , Fast food

BBDO New York, Thu, 20 Jun 2019 11:43:13 GMT