Dunkin’ Remixes Charli D’Amelio Collaboration with New Charli Cold Foam
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BBDO New York's campaign builds on the unprecedented success of the original Charli launch in September when the brand sold hundreds of thousands of the star’s custom beverage within the first five days of launch
To launch Dunkin’s biggest beverage innovation of the season - Sweet Cold Foam for Cold Brew - the brand is reuniting with social media megastar and Dunkin’ fanatic herself, Charli D’Amelio, to introduce the new 'Charli Cold Foam'.
In September, Dunkin’ added a new signature drink to their menus, 'The Charli', inspired by D’Amelio’s go-to Dunkin’ order - a Dunkin’ Cold Brew with whole milk and three pumps of caramel. The new Charli Cold Foam is the ultimate glow-up, now with Sweet Cold Foam and cinnamon sugar on top.
This time around, Dunkin’ is making it all about the fans with a chance to get their own drink on the menu, 5X points offer for DD Perks members on the Charli Cold Foam, and a donation component…plus a special surprise in a few weeks.
The collaboration officially kicks off today with a social media campaign created with BBDO New York that will run on both Charli’s social channels, including TikTok, Instagram, and Twitter, as well as Dunkin’s owned channels.
Next week, Dunkin’ will launch a TikTok challenge giving 10 fans across the country the chance to get their own signature drink on the menu at their local Dunkin’, along with a personalised video shoutout from Charli herself.
Additionally, for every Charli Cold Foam purchased through the Dunkin’ app between 24th - 26th February, Dunkin’ will donate $0.50 to the Dunkin’ Joy in Childhood Foundation’s Teen Prom Program, with a total donation of up to $25,000.
The campaign builds on the unprecedented success of the original Charli launch in September. The brand sold hundreds of thousands of the star’s custom beverage within the first five days of launch, adding a 20% boost to Dunkin’s Cold Brew units on day one and 45% boost on day two. It also launched Dunkin’ into TikTok stardom with 2.1 million followers, more than any other fast-food chain on the platform.
Vice President, Marketing & Culinary: Jill Nelson
Director, Brand Stewardship: Melanie Rabino
Manager, Brand Stewardship: Kemma Kefalas
Assistant Manager, Brand Stewardship: Olivia West
Senior Director, Global Media Relations: Michelle King
Associate Manager, PR & Social Media: Laura Wanerka
BBDO New York: Creative Agency
BBDO Worldwide Chief Creative Officer: David Lubars
Executive Creative Directors: Doug Fallon and Steven Fogel
Associate Creative Directors: Matt Low and Kristin Clark
Junior Copywriter: Georgia Murphy
Junior Art Director: Sabrina Ghantous
Senior Producer: Katie Greene
Associate Art Producer: Lizzy Lehn
Music Producer: Julia Millison
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Heather Weissman
EVP, Senior Director: Jim Santora
VP, Account Director: Carrie White
Account Manager: Melissa Reisman
Account Executive: Sydney Doerge
Senior Planner: Brenna Tharnstrom
Production: White Elephant Entertainment
Producer: Megan Gutman
Director / Stills Photographer / Director of Photography: Aaron Platt
Production Supervisor: Samantha Clements
Camera Assistant: Johnny Tergo
DigiTech: Logan Bingham
Set Decorator: Nathan Carden
Wardrobe Stylist: Tata Kartvelishvili
Wardrobe Assistant: Olivia Isabella Amezcua
Makeup: Brittany Leslie and Kelsey Deenihan
Hair: Lara Polko
Categories: Restaurants, Retail and Restaurants BBDO New York, Wed, 24 Feb 2021 18:01:06 GMT