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Dunkin Partners with Waze by Going Gold for Childhood Cancer Awareness Month

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The campaign helmed by BBDO New York will help the Dunkin' Joy in Childhood Foundation send kids with cancer to 10 camps across the US

Dunkin Partners with Waze by Going Gold for Childhood Cancer Awareness Month

Dunkin' announces a partnership with Waze to support the golden goal of raising up to $100,000 in September for the Dunkin' Joy in Childhood Foundation and send kids with cancer to 10 special camps across the country. September is Childhood Cancer Awareness Month, a time to raise awareness of kids affected by cancer and the need for children's cancer treatment and care. The Dunkin' Joy in Childhood Foundation is the charitable organiSation powered by Dunkin' and its franchisees, guests, vendor partners and employees.

Waze users are now able to download a Change Voice pack and receive navigation guidance from kids impacted by cancer. This marks the first time Waze is doing a Change Voice pack for a philanthropic cause and for every download of this special voice pack by Waze users, Dunkin' will make a donation to the Joy in Childhood Foundation, up to $100,000. Additionally, in September all Dunkin' locations will be represented on Waze with gold pins, as the color gold has been designated to show support for and raise awareness of childhood cancer since 1997.

"Every day, 43 children are diagnosed with cancer, and one in 285 children will be diagnosed with cancer by the time they turn 20. The goal of Childhood Cancer Awareness Month is to drive awareness of this critical issue and to provide support to organizations dedicated to assisting young cancer patients and their families," said Kari McHugh, Executive Director of the Dunkin' Joy in Childhood Foundation. "The Dunkin' Joy in Childhood Foundation is thankful to Waze for helping us raise awareness for this special month and for supporting our efforts to provide grants to camps dedicated to bringing joy to these young patients."

"We're excited that the Dunkin' Joy in Childhood Foundation is leveraging the Waze community to go gold with this important message," said Emma Weisberg, Global Head of Waze Ads Marketing. "We hope the special Change Voice pack paired with gold Dunkin' pins on the Waze map raises awareness around this campaign and the great work Dunkin's Joy in Childhood Foundation is doing. Waze users can Drive with Joy and know they're contributing to a good cause."

With the mission to provide the simple joys of childhood to kids battling hunger or illness, the Dunkin' Joy in Childhood Foundation partners with food banks, children's hospitals, and nonprofit organizations directly committed to serving kids when they need it most. In 2019 the Joy in Childhood Foundation will grant more than $5 million and has granted over $20 million since its inception

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Production Company

Production Company: BBDO Studios

Producer: Andre Rowe Jr


Edit Company: EG+ World Wide

Producer: Rachel Kamrasch

Editor: Luis Valdes

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Doug Fallon, Steven Fogel

Art Director: Marissa Lopez

Copywriter: Gabe McFadden

Producer: Tom Saporito

Worldwide Chief Creative Officer: David Lubars

Chief Creation Officer: Greg Hahn

Associate Creative Director: Jim Cancelliere

Director of Integrated Production: David Rolfe

SVP, Executive Producer: Dan Blaney

EVP, Senior Director: Jim Santora

VP, Account Director: Alexia Schwartz

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

SVP Executive Producer: Dan Blaney

VP Account Director: Alexia Schwartz

BBDO New York, Thu, 05 Sep 2019 12:49:46 GMT