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Dunkin' Fuels Destiny in Epic New Campaign from BBDO New York

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Biscuit Filmworks' Andreas Nilsson takes viewers to the miserable 1400s

Dunkin' Fuels Destiny in Epic New Campaign from BBDO New York

This weekend, Dunkin’ will debut its new work during the Grammy Awards. It leads with an epic spot, befitting one of television’s must-see programs, and shines the spotlight on the brand’s role in keeping America running.

The film, created by BBDO New York, is called 'Fuel Your Destiny'. Reaching back into Dunkin’s history, 'Fuel Your Destiny' speaks to both the company’s foundational coffee heritage and to its fun, optimistic, forward-looking personality that is at the heart of Dunkin’. It’s a cinematic and humorous tale featuring explorers at sea. One is weary and down because there’s no such thing as Dunkin’ yet. Thankfully, the Captain comes along with a gloriously rousing and stirring speech about the future and the potential they will realise - when fuelled by the hot and iced coffee of Dunkin’ - filling the entire crew with hope, inspiration and unbridled enthusiasm.

The film will run both online and off, in 60 and 30-second lengths, with the longer-length running on Dunkin’s social media channels. A social content series rounds out the campaign.

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Offline

Edit Company: Mackenzie Cutler

Editor: Gavin Cutler

Executive Producer: Gina Pagano

Post Production / VFX

Post Production Company: The Mill NY

Production Company

Director: Andreas Nilsson

Executive Producer: Holly Vega

Production Company: Biscuit Filmworks

Creative Agency

Account Executive: Drew Raabe

Chief Creative Officer: Greg Hahn

Creative Agency: BBDO New York

Creative Director: (VP) Scott Mahoney, (VP) Dan Oliva

Director of Integrated Production: David Rolfe

EVP, Senior Director: Jim Santora

Executive Creative Director: Doug Fallon, Steven Fogel

Group Executive Producer: Dan Blaney

Planning Director: Liz Lee

Worldwide Chief Creative Officer: David Lubars

Genres: People, Storytelling, Dialogue

Categories: Fast food, Retail and Restaurants

BBDO New York, Fri, 08 Feb 2019 15:49:27 GMT