Dunkin' Brings Back the Love in Sweet Spot

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Created by BBDO New York, both the thirty and fifteen second cuts of the film aired on TV nationally from yesterday
Dunkin' Brings Back the Love in Sweet Spot
As businesses start reopening across the US, Dunkin’ is launching a new spot to welcome back America’s coffee lovers to their neighbourhood Dunkin’.

Created by BBDO New York, the spot highlights the specialness of the daily coffee ritual and the connection among real Dunkin’ team members and fans. The story unfolds with the widely popular song 'Death Bed (coffee for your head)' by Canadian musician Powfu - featuring Filipino-British singer-songwriter Beabadoobee - putting special emphasis on the essential role a coffee made just your way plays in people’s lives.

The song also happens to be one of the moment across TikTok and other social media channels, providing an added layer of meaning and connection for fans of those platforms. The work serves as a positive nod to guests who are missing their daily routine – Dunkin’ is here, ready to make your coffee and get America running again.

The campaign will run alongside the new Dunkin’ Refreshers campaign, a new line of iced beverages made with green tea, flavoured fruit concentrate and B Vitamins. 

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Agency

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Executive Creative Director: Doug Fallon and Steven Fogel

Senior Copywriter: Paul Elicker

Senior Art Director: Ricky Anolik

Copywriter: Megan Casey

Executive Producer: Melissa Tifrere

EVP, Senior Director: Jim Santora

VP, Account Director: Carrie White

Account Manager: Alex Castellanos

Assistant Account Executive: Sydney Doerge

VP, Group Planning Director: Christina Stoddard

Senior Business Affairs Manager: Heather Weissman

Production

Editorial Company: Mackcut

Editor: Ryan Steele

Executive Producer: Gina Pagano

Categories: Food, Confectionery

BBDO New York, 1 month ago