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Duncan/Channon Lets Its Little Fans Out for New StubHub Rebrand

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Tool of NA's Benji Weinstein directs first executions in new brand refresh

Duncan/Channon Lets Its Little Fans Out for New StubHub Rebrand

Following the unveiling of its new, streamlined logo this summer, Duncan/Channon is rolling out StubHub’s comprehensive rebranding now across ads, the app, brand book and more. The handiwork of the Duncan/Channon team, the new brand identity reflects the evolution of the StubHub brand as the company embarks on a dramatic repositioning to move beyond purely a transactional ticketing company.  The new look, feel and voice are representative of a now international brand dialing up its game with a rich and robust system. 

The agency has also launched the first executions of the brand refresh. Called “Let Your Fan Out,” the work champions StubHub as more than a place to get a ticket you want, but rather a place that knows when there’s a ticket you want before you even know you want it. Even the busiest of people will find more opportunities to let their previously neglected inner fans out.

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Post Production / VFX

2D Artist: Erik Rasmussen

Colourist: Sean Colemen

Creative Director: David Parker

Executive Producer: Rich Rama

Flame: Jamie Scott, Shauna Prescott, Sean Broughton

Post Production Company: Jogger

Producer: James Howell

Telecine: CO3

Production Company

Director: Benji Weinstein

DOP: Bryan Newman

Executive Producer: Lori Stonebraker

Managing Director: Oliver Fuselier

Producer: Jason Manz

Production Company: Tool of North America


Sound Design: Michael Anastasi @ Barking Owl

Sound Mix: Peter Rincon @ Formosa


Edit Assistant: Christopher Malcolm Kasper, Christopher Kasper and Sean Fazende

Edit Company: Cut and Run

Editor: Frank Effron

Executive Producer: Deanne Mehling

Producer: Carley Ridgway

Creative Agency

Account Supervisor: Melissa Bryant

Art Director: Jeremy Diessner, Jack Woodworth

Chief Strategy Officer: Andy Berkenfield

Copywriter: Niki Clainos, Matthew Bottkol

Creative Agency: Duncan/Channon

Creative Chairman: Parker Channon

Designer: Jennifer Kellogg, Sean McGrath

Executive Producer: Christine Gomez

Group Account Directors: Jamie Katz

Senior Account Executive: Meghan Mast

Strategist: Alan Johnson, Robert Duncan

Genres: Comedy

Categories: Events, Sports and Leisure, Fri, 18 Sep 2015 11:19:17 GMT