Dulux Makes a Splash with Latest Messy Spot from BBH London

Today Dulux announces the launch of Dulux Easycare: the paint giant’s greatest innovation to hit the UK consumer retail market in ten years.

Dulux is supporting the launch of the new range in the UK with a multi-million investment and campaign from BBH London set to target over 29 million homeowners and drive footfall in stores.

Featuring the brand’s iconic Dulux dog, the English sheepdog that has been synonymous with the brand for 55 years, the Easycare advertising campaign will launch on TV from March 6th and run through to October this year, with print ads live from Easter. The spot was directed by Pulse Films' Ninian Doff.

Louise Cryan, Senior Marketing Manager at Dulux, comments: “We’re incredibly excited to bring this unique innovation to UK homeowners. Not only is Easycare’s stain-repellent technology a market-first, it’s also an opportunity for us to address a genuine consumer need and provide a product that allows them to fully live and enjoy their lives, whilst still maintaining the quality of their homes. We hope this campaign demonstrates how Easycare really can take the stress out of spills to benefit families throughout the UK.”

Martha Riley, Creative Director at BBH, adds: “We're delighted to be giving the much-loved Dulux dog a starring role in a joyful illustration of family life in a home painted with Easycare. We hope this campaign reminds people that Dulux is a brand that continues to lead the category through innovation and best-in-class products.”