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DUDE Campaign Makes Life as Simple as a Trainline Booking

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'The Trainline Effect' highlights the ease of using the Trainline app

DUDE Campaign Makes Life as Simple as a Trainline Booking

Booking a trip these days can require uber organisation, in-depth research and complex logistics. There are hundreds of routes to compare, serviced by multiple providers, with prices and timetables in continuous state of flux. Sometimes we need someone to make our life easier, make it simpler, and that's exactly why Trainline exists. As Europe’s leading train and coach app, the leading train booking app in Europe, it collects routes, prices and timetables and makes the purchasing process so simple that you would like everything, absolutely everything, to be as easy.

‘The Trainline Effect’ is a new multi-channel awareness campaign for the Italian market by international independent creative agency DUDE which will run on national TV networks, on demand, radio, out of home, digital out of home, social and digital channels.

The commercial showcases how Trainline makes booking any trip so easy, that people believe other things in life are just as easy. In ‘Date’ we see how the sheer ease and simplicity of using the trainline app gives a man a large dose of supreme confidence and a whole load of brazen swagger to approach a girl he has literally just laid eyes on, to ask for a date. Without one second of doubt, she turns him down immediately and he scuttles away with a little touch of wounded pride. 

After easily and simply booking a trip on Trainline in ‘Parent’, a woman feels empowered to finally admit to her girlfriend that she can’t bear another precious Sunday at her parents house, only to discover the dreaded parents are visiting her this week. Both executions close with the end line “If only life were as simple as Trainline”. 

Alessia Coletta, brand manager at Trainline said: “Trainline’s vision is to build the world’s number one rail platform, making booking a train simple and immediate. In life, there are things we expect to be laborious but, we're pleasantly surprised when this turns out to be simple and effortless: it causes people to feel inspired to take on other challenges we'd previously viewed as impeding! Ultimately, this campaign aims to turn the Trainline app into a must-have for train travellers in Italy and everywhere in Europe.”

“Trainline truly feels magical when you use it for the first time. It is so quick and easy to use that you wish everything else was as simple and seamless as booking your next train trip with Trainline. This effect, what internally we called “The Trainline effect” was the trigger to search for human insights, real situations in which we wished that life was as easy as trainline.” comments  Curro Piqueras Parra, ECD DUDE London. 

Media was by Mediaplus.

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Brand Manager: Alessia Coletta

Head of Global Brand Proposition: Natalie Marques

Global Head of Content: Mariel Reed

Copywriter: Martina Patamia

Head Of Brand Marketing: Eleanor (Elly) Collingwood

VP Brand: Joanne McClintock


Agency: DUDE

Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti

Executive Creative Director: Curro Piqueras

Senior Copywriter: Sean Cullivan

Senior Copywriter: Marco Bottini

Senior Art Director: Juan Francisco Posada

Art Director: Sara Nazario

Junior Copywriter: Roberta La Porta

Managing Director, London: Francesca Spitali

Account Director: Giulia Borina

Senior Account Manager: Giorgia Livia Pacchiarini

Account Manager: Dimitris Dimitriou

Strategic Planner: Grazia Zucchiatti


TVC Production: DUDE

Film Director: Rafael Lopez Saubidet

Director of Photography: Luca Costantini

Integrated Production Director: Matteo Pecorari

Producer: Valeria Mazzotta

Producer: Camilla Romeo

Head of Physical Production: Simone Raddi

Production Manager: Igor Ignaccolo

Post production Supervisor & Editor: Seba Morando

Motion Designer: Dario Lipani

Post Producer: Valentina Squillace

Color Grading: Giorgia Meacci

Sound: Fullcode

Set Designer: Andrea Faini

Stylist: The Blonde Styling

Hair and makeup artist: Paola Breda

Genres: People, Storytelling, Comedy, Dialogue

Categories: Travel, Booking platforms

DUDE, Mon, 07 Feb 2022 10:02:24 GMT