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Dubai Lynx 2022 Winners

06/04/2022
Publication
London, UK
121
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All of the Grand Prix winners from this year’s awards that showcased creativity in the region to the max

March 2022 saw the Dubai Lynx take place in-person for the first time since 2019. And what better way to celebrate the region’s creative scene than by taking place at the majestic Dubai Opera. 

The night saw 167 winners from the UAE, Saudi Arabia and Egypt, and was co-sponsored by TikTok. Philip Thomas, chairman of LIONS and Dubai Lynx, said, “Congratulations to this year’s Dubai Lynx 2022 winners. We have seen examples of outstanding creativity from our winners and they have set the benchmark for creative excellence in MENA while providing an insight into the region’s current industry landscape. It has been wonderful to celebrate our winners at tonight’s awards ceremony and I’d like to also say a huge thank you to all of our jurors for their hard work.”

Here’s a list of all those that won the top prizes on the night. 




Brand Experience and Activation


Campaign: Double Moon
Brand: UAE Government Media Office
Agency: MullenLowe MENA Dubai




Creative Effectiveness 


Campaign: The New National Anthem Edition
Brand: AnNahar
Agency: Impact BBDO Dubai




Creative Strategy 


Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai




Design


Campaign: Liquid Billboard
Brand: adidas
Agency: Havas Middle East Dubai




Digital


Campaign: Feminine Arabic
Brand: Twitter
Agency: VMLY&R Commerce MENA Dubai




Direct


Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai




Entertainment 


Campaign: It’s Possible
Brand: UAE Government Media Office
Agency: Vice Arabia FZ LLC Dubai




Film


Campaign: Rolling Stone: Rockin’ Mamas
Brand: Rolling Stone Magazine
Agency: Good People Films Cairo / VMLY&R Italy Milan 



Film Craft


Campaign: Beyond the Surface
Brand: adidas
Agency: Havas Middle East




Glass: The Award for Change


Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai




Grand Prix for Good


Campaign: The Macabre Dictionary of Virginity Testing
Brand: M.A.L.I - Maroc
Agency: TBWA\RAAD Dubai




Healthcare


Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai




Industry Craft


Campaign: Bedroom
Brand: IKEA
Agency: Leo Burnett Riyadh




Integrated


Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai





Media


Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai




Mobile


Campaign: Offline Hour
Brand: Pizza Hut
Agency: M&C Saatchi Dubai




Outdoor


Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai





PR


Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai





Print and Publishing


Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai





Radio and Audio


Campaign: Fits Anywhere
Brand: IKEA
Agency: Wunderman Thompson Riyadh




Social and Influencer


Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai


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