ROY HADDAD IS MAN OF THE MOMENT
The winners may be as yet unknown but there's one big award that has already been revealed. Roy Haddad, Director of WPP MENA, will be presented with the prestigious Dubai Lynx Advertising Person 2013 Award
This honorary award, selected by the organisers of Dubai Lynx, is presented to an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
Roy Haddad, who is based in Beirut, is responsible for co-ordinating WPP’s MENA operations. As WPP’s first director for the Middle East and North
SUNDAY 10TH MARCH
‘Uncovering the Untold’
Tarek Miknas, CEO, FP7/MENA and Tahaab Rais, Director OF Insights and Strategic Planning, FP7/DXB go beyond the conventional focus group to reveal more incisive techniques to uncover the ‘truth’. They discover a city through the eyes of its taxi driver, question what children really think about money and consider the implications of coffee-buying habits.
Generation M? Maximising the Mobile Revolution
Karim Khalifa, CEO and co-founder of Digital Republic will explore the region-specific implications and challenges of the growth of mobile, with a focus on the role of creative agencies, celebrity consultants and device manufacturers.
Standing Out from the Crowd
Yousef Tugan Tugan, CEO of Flip Media and Wael Abdulhadi, Head of Digital, Cheil Worldwide UAE, take a step-by-step look at how brands can stand out in a world of limitless consumer choices.
MONDAY 11TH MARCH
“Sit, Stay – Good Consumer!” Making Consumers Behave
Ray Amale, Planning Director of OgivlyAction MENA takes a indepth look at behavioural psychology, looking at theory and methodology, and urges attendees to go beyond ‘insight’, but to use the wealth of behavioural science to raise the standard of strategic planning.
Developing an Arabic Identity
Calligrapher Wissam Shawkat guides a master class on analysing and developing an Arabic design voice and delivering Arabic design solutions for international audiences.
Creativity in a Conservative Society
Kaswara Al Khatib, Creative Chairman and CEO of FULLSTOP enters into conversation with Julian Boulding, president and founder of thenetworkone. They discuss the rise and success of FULLSTOP, which has been contingent on a risk-taking outlook and a young team willing to push the boundaries of social convention for local and international clients.
TUESDAY 12TH MARCH
Throughout the day Prime ECD Tom Beckman, Publicis Worldwide’s International Creative Director Erik Vervoegen, Team Creatif Group CEO Sylvia Vitale Rotta, and RAPP Global CCO Ian Haworth discuss the advertising trends, developments and issues closest to their hearts.
Breaking Creative Ground
Mark D’Arcy, Facebook’s Director of Global Creative Solutions outlines the three key communication shifts that brands need to get their heads round if they are to engage people in a relevant, appealing way.
The Power of NO
Fred & Farid’s Gian Carlo Lanfranco, Senior Creative, throws the rules of positive thinking out the window and revels in the power of ‘NO’. It may limit one’s number of opportunities, but the bravery to say no maintains integrity and can inspire the most ground breaking creative ideas.
WEDNESDAY 13TH MARCH
2013 Dubai Lynx Awards
Fingers and toes crossed as the organisers reveal the winners of the region’s most prestigious awards.
Dubai Lynx Digital Lab
TBWA\RAAD’s Digital Arts Network will be leading a two-day workshop designed to help brand managers and marketing managers wanting to extend their knowledge and understanding of digital creative communications. Topics include Digital storytelling, Social media, Mapping and user journeys, connecting and social creativity, the GCC digital landscape and Building a great digital campaign.
Think Tank At Dubai Lynx With JWT
Dubai Lynx and JWT are inviting senior clients to a two day Think Tank to encourage a better understand creativity, and ensure that client strategies remain effective in today's constantly evolving business environment. Discussions will be chaired by Editor of AMEinfo.com Edward Poultney and John Defterios, CNN's Emerging Markets Editor and anchor of Global Exchange and anchor of ‘CNN Marketplace Middle East'.
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