Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Dua Lipa Takes on Her Truest Form for Global Evian Campaign

Creative 538 Add to collection

evian partners with Wieden+Kennedy Amsterdam and Somesuch for the global platform 'Drink True'

Dua Lipa Takes on Her Truest Form for Global Evian Campaign

Today marks the launch of evian’s Drink True global platform, steering the way for the brand to continue its journey towards becoming circular by 2025. Created together with its newly-appointed global creative agency of record W+K Amsterdam, the two-part campaign launches with a documentary-style film starring Dua Lipa - global popstar and evian brand ambassador. The second part, Drink Water, is an ode to nature, depicting the truth of evian water: a 15-year natural filtration journey, through the pristine French Alps, before reaching the natural source of Evian-les-Bains.

The Drink True platform celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. Born of a millenia-old natural process, evian is more than just water, it is an invitation to live with integrity.

Dua Lipa was announced as evian’s new global ambassador in July 2020. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness. Featured in the documentary style 90-second film, directed by Vincent Haycock, we see Dua Lipa walk on stage to complete a soundcheck. In her truest form, relaxed and happy she starts to sing a mesmerising a cappella version of her hit single ‘Levitating’, and we are shown the power of letting your true self shine as she showcases her innate talent. 

Dua Lipa, evian’s Global Ambassador, says: “I had so much fun filming evian’s new Drink True ad. Stripping everything back to a beautiful and calm flow felt refreshingly different. It’s not often I get the chance to pause and sing my music a cappella, so I hope the fans enjoy it. Being part of the evian Drink True campaign means a lot to me; I have always found that being true to myself is extremely empowering and I love that it is important to evian as well.”

The second part of the campaign, the Drink Water 60-second film, depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks. 

Playing out via a range of assets across TV, digital, social, OOH, POS, the first campaign under the Drink True platform aims to highlight that being true has the potential to empower, liberate and greatly improve people and the planet.

Blake Harrop, W+K Amsterdam managing director, says: “We’ve always been inspired by the heritage and creativity of the evian brand, but on meeting the people at evian we also became  inspired by their commitment to meet ambitious sustainability goals. We’re proud to be helping them build a brand to power that journey.”

The launch of the Drink True platform follows a series of exciting announcements as the brand continues to demonstrate its commitment to a more sustainable future. Last year, evian achieved global certification for becoming carbon neutral, and across the year the brand has made big steps towards its goal of becoming a circular brand by 2025. 

Shweta Harit, evian Global VP of Marketing, says: “The launch of our new Drink True platform signifies a new era for evian as a brand. We owe everything to nature, so it’s important to be honest and transparent about how we continue to deliver our natural mineral water in a more sustainable way and Drink True illustrates this perfectly. I am truly so excited to be kicking off our partnership with Wieden+Kennedy Amsterdam with such a fantastic campaign, and bringing Dua Lipa onboard is the perfect match for showcasing our goals of empowering, liberating and greatly improving both people and the planet.”

The global platform Drink True launches today, and is rolling out in 2021 in Canada, China, Switzerland, the UK and the US. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
evian

Global Vice President: Shweta Harit 

Global Head of Brand Equity and Communication: Frederique Beyot

Global Senior Brand Manager: Ilina Atanasova

Global Head of Culture, Digital and PR: Lucille Moreau

Digital & Cultural Manager: Gillian Pryor 

WIEDEN+KENNEDY AMSTERDAM

Managing Director: Blake Harrop

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Joe Burrin, Thierry Albert, Alvaro Sotomayor

Art Director: Cecilia Pignocchi

Copywriter: Andrew Duncan

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Magda Czyz, Stijn Wikkerink, Anna Harkness

Group Account Director: Courtney Swensen

Account Director: Margot Paquien, Andrea Martinez, Franky Wardell

Account Manager: Yulia Prokhorova, Alejandra Arbiol 

Head of Planning: Martin Weigel 

Planning Director: Emma Wiseman

Head of Comms & Digital Strategy: Danielle Pak

Comms Planning Director: Wes Young

Senior Digital Strategist: Anna Chan

Art Producer: Loes Poot, Stacey Prudden

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Designer: Lucille Fenouil

Motion Designer: Alex Raybould

Studio Artist: Noa Redero, Cindy Kouwenoord

Project Manager: Caroline Kosse

Business Affairs: Fiona Fan

FILM PRODUCTION DRINK WATER

PRODUCTION COMPANY: SOMESUCH

Director: Alex Hulsey

Director of Photography: Eira Wyn Jones

Producer: Elly Camisa

Executive Producer: Scott O’Donnell

EDITING COMPANY: Trim Editing

Editor: Fouad Gaber

AUDIO POST: 750MPH

Sound Designer/Mixer: Sam Ashwell

MUSIC: KOM MUSIC

Artist / Title: Philip Kay / Go With The Flow

Music Company: KOM (Kay/Oskwarek Music)

POST PRODUCTION: GLASSWORKS

Flame: Alexis de Camara

Colorist: Scott Harris

Producer: Rebecca Johnson

FILM PRODUCTION DUA LIPA

PRODUCTION COMPANY: SOMESUCH

Director: Vincent Haycock

MD/Executive Producer: Seth Wilson

Director of Photography: Alexis Zabe

Producer: Roisin Audrey Moloney

Executive Producer: Seth Wilson

Steadicam: Brian Freesh

Production Designer: Rene Navarrette

Celeb Stylist: Lorenzo Posocco

Celeb Make-up: Samantha Lau

Celeb Hair: Chris Appleton

Celeb Nails: Kimmie Kyees

Stylist: Marta Villalobos

Hair: Amanda Bourne

Make Up: Gia Barsocchini

Casting: Elise Tyler 

Special thanks: Pasadena Civic Auditorium (Matthew Hourihan & Peter DeClerk)

EDITING COMPANY: The Quarry

Editor: Adam Biskupski, Gary Forrester

Assistant Editor: Jack Moore

Head of Production: Tor Adams

EDITING COMPANY (SOCIAL)

Editor (Social): Scotti Raz

AUDIO POST: FACTORY

Sound Design/Mix: Dan Beckwith

Audio Producer: Lucy Spong

MUSIC

Artist / Title: Dua Lipa / Levitating 

Music Company

Master: Warner Music

Publishing: Universal Music Publishing, Sony Music Publishing, Kobalt Music, Warner Chappell

BEHIND-THE-SCENES IMAGES

Photographer: Lauren Leekley 

POST PRODUCTION

POST PRODUCTION COMPANY: Glassworks

Lead 2D Artist: Kyle Obley

2D Artists: Alexis da Camara, Nils Crompton, David Forcada

Colourist: Scott Harris

MCR: Andrew Kidd, Leonardo Grassi

Chief Operating Officer: Chris Kiser

Head of Production: Belén Palos

Producer: Katie Liston

OOH PRODUCTION (SILHOUETTES)

Photographer and Director: Viviane Sassen

Production Co: We Folk

Local Production: Spark Productions

DOP: Wouter Verberkt

Stylist: Linda Gerritsen

H&MU Artist: Irena Ruben @ House of Orange

OOH PRODUCTION (LANDSCAPES)

Photographer: Nick Meek

Represented by: Siobhan Squire

OOH POST PRODUCTION 

Retoucher: Titus Cliff

Genres: People

Categories: Water, Soft Drinks

Somesuch, Tue, 09 Mar 2021 17:48:42 GMT