senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dua Lipa Gets Trippy in Animated Feel-Good Music Video for New Single ‘Hallucinate’

13/07/2020
VFX Studio
New York, USA
618
Share
The colourful film starring an animated Dua Lipa was produced by The Mill in collaboration with Titmouse
Global pop superstar Dua Lipa has launched her latest video for ‘Hallucinate’ the single from the artist’s second studio album, ‘Future Nostalgia’. Inspired by the disco aesthetic of Studio 54 in the ‘70s and cartoons from multiple iconic eras, the video is a psychedelic animation extravaganza. Directed by The Mill’s Lisha Tan, who is well known for her illustration and animation style, the film is packed with eclectic and fun characters, including an animated version of Dua Lipa.


With additional animation by Titmouse, the project took place via global lockdown and was completed entirely in isolation during the Covid-19 pandemic quarantine. 

Drawing from stylistic conventions of various time periods, director Lisha Tan evolved them with a modernised look and brought them to life using traditional hand-drawn animation techniques. Tan comments: “Dua Lipa approached us with the concept of creating a 2D animated world inspired
by the ‘70s disco heyday with the wacky characters, different rooms, diverse colour palettes and a sense of never knowing which direction the psychedelic journey will take you on. We incorporated true-to-life details such as her dream scenario of hanging out in a flower field and dancing with her pet pygmy goats, through to falling into her genuine nightmare... clowns. The attention to detail was crucial.” 


Elizabeth Newman, executive producer, comments: “We were thrilled to collaborate with an artist as creative and celebrated as Dua Lipa! The collaboration with Dua herself and her team was so exciting - getting to visualise and bring to life all of the various ideas was such a creatively fulfilling experience all around.” 

 
Tan finishes: “Given so many summer music shows are cancelled this year, we all wanted to create something super fun, escapist and that has a colourful festival vibe.”

Brand
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from The Mill US
Blackout
American Family Insurance
13/09/2024
40
0
Montefiore Einstein- Magic in All of Us
Montefiore Einstein
09/09/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0