Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Drug Free Kids Canada Helps Parents Talk about Cannabis with Their Teens


FCB Montreal's campaign features a resource of tips and advice for leeping the lines of communication open with kids

Drug Free Kids Canada Helps Parents Talk about Cannabis with Their Teens
Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens. But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids Canada has created a movement to encourage and support them while provide tips and tools to start an important conversation around the harms of problematic drug use.

In its latest campaign from FCB, Drug Free Kids Canada is reminding parents that there are plenty of tools and advice available online here.

“With everything we have been going through over the past year, we wanted to come at this campaign from a positive angle. Our goal was to remind parents that the Drug Free Kids Canada website is the best place to find ways to start that awkward conversation with their teens about cannabis,” explained Sylvain Dufresne, vice-president and creative head of FCB Montréal.

The national campaign, which launched earlier this month, will be deployed on TV, billboards and radio, as well as on many digital platforms and other media offered pro-bono to the organisation.

"The FCB team pulled out all the stops in creating an effective and positive multichannel campaign that perfectly fulfils our objective of being a reliable resource for parents and teenagers when it comes to talking about cannabis" added Chantal Vallerand, executive director of Drug Free Kids Canada.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling, Dialogue

Categories: Corporate, Social and PSAs, Anti drink/drugs/smoking

FCB Toronto, Mon, 22 Feb 2021 17:20:29 GMT