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Dropbox Celebrates Creative Freedom in First Work With 72andSunny

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Agency teams with Nexus to assemble over 100 collaborators for an eclectic new film

Dropbox Celebrates Creative Freedom in First Work With 72andSunny

Dropbox believes people are at their best when they’re free to pursue their ideas in their own way. That’s why Dropbox is designed to empower people to work from anywhere, with anyone, using whatever type of file and device they want.

Today, Dropbox and 72andSunny are unveiling a new campaign — Dropbox’s first major brand effort — that celebrates creative freedom. Kicking off the campaign is a film, created with production partner Nexus, which speaks to the inspiring results derived from enabling people to work the way they want.

To tell the story, 72andSunny and Nexus assembled over 100 collaborators — and filmed them creating whatever they wanted. The diverse creative group was comprised of a range of professions including scientists (The Imperial College of London), designers (Barber Osgerby), food photographers (Yuki Sugiura), data visualists (Marcin Ignac), and even a pair of jelly sculptors (Bompas & Parr — who sculpt jello into buildings). Instead of replicating situations in a controlled studio, the shoot happened across various studios, offices and laboratories, filming makers in their element.

The result is a film, directed by Nexus’s Johnny Kelly, that feels like a peek inside of Dropbox — a don’t-blink-or-you-might-miss-it look at the awesome, creative things people sync, make, create, and share using the service.

“We’re inspired by the amazing things our users do with Dropbox.” said Julie Herendeen, Dropbox’s VP of Marketing. “Whether they’re producing documentaries, designing new products, or building skyscrapers, this campaign celebrates the wonderful creativity and collaboration enabled by Dropbox.”

“Awesome things happen when people collaborate, which is why it's a founding principle of 72andSunny," said Matt Jarvis, Chief Strategy Officer and Partner at 72andSunny. "To capture the real, electric-like energy that comes from the creative process, we brought together some of our favorite makers and collaborators to help Dropbox tell their story.”

“This was a great opportunity for me to approach illustrators, architects and artists I’ve been lovingly cyber-stalking for years,” said director Johnny Kelly. “I’ve never worked with this many people on a project before. It was a giant-scale team effort and the results were completely unexpected.”

The film is part of a broader integrated campaign that also includes broadcast, radio, print, and site-specific OOH. No two billboards are the same. The campaign launches on October 13 and will be rolling out through the rest of October.

Dropbox Celebrates Creative Freedom in First Work With 72andSunny
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Audio Post Production: Formosa Group

Executive Producer: Lauren Cascio

Music Production: Human

Sound Mix: John Bolen, Hermann Thurmann, Jeff King


Editor: David Slade, Nick Gartner

Post Production / VFX

Colourist: Simone Grattarola

Compositor: (Nexus) Bence Varga, Pete Baxter, (TBA) Sheldon Gardner

Post Production Company: Time Based Arts

Production Company

Creative Director: (Exec) Chris O’Reilly

Director: Johnny Kelly

DOP: Matthew Day, Matthew Fox

Producer: (Sr) Isobel Conroy

Production Company: Nexus

Production Manager: Lucy Banks, Thomas Cullen

Project Lead: Elliott Kajdan, David Walker


Animation Company: Nexus

Animator: (3D) Eaton Crous, Joao Monteiro

Animators: (2D) Tom Bunker, James Hatley

Creative Agency

Brand Director: (Group) Rhea Curry, Shannon Reed

Brand Supervisors: Zachary Hill

Business Affairs: Lara Drew

Business Coordinator: Calli Howard, Michelle Fink

Chief Creative Officer: Glenn Cole

Creative Agency: 72andSunny

Designer: Nick Marx

Group Creative Director: Matt Murphy

Producer: Emilie Talermo

Senior Copywriter: Dave Carlson

Senior Producer: Angelo Mazzamuto, Perrin Rausch

Strategist: (Jr) Gigi Braybrooks

Strategy Director: Bryan Smith, Brooke-Lynn Luat

Genres: Dialogue

Categories: Business Services, Business Software

Nexus Studios, Thu, 10 Dec 2015 17:27:33 GMT