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Droga5's Yiayia Returns for Athenos

20/05/2013
Production Company
Los Angeles, USA
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'Cooking with Yiayia' video series launched for feta cheese brand


Yiayia, Athenos' disapproving Greek grandmother, is back in a new digital series from Droga5 launching today. 

 

A cooking show with a twist, "Cooking with Yiayia" is comprised of four humorous 30-second web videos featuring Chef Jessica showcasing a variety of feta recipes with unfiltered, old-world guidance from Yiayia -- who disapproves of anything that isn't authentically Greek. Fortunately, Athenos feta cheese is made the Greek way and is Yiayia-approved.

 

 

The video series is part of a new marketing campaign from Athenos designed to educate consumers about the versatility of feta cheese. The campaign includes a redesigned www.Athenos.com site which more easily highlights quick and simple feta recipes, four 30-second "Cooking with Yiayia" web videos (view here), four x 15-second companion recipe videos showcasing fast, easy ways to integrate feta into common dishes (view here), and a print campaign running in a variety of women's lifestyle and entertainment publications.

All new web videos may be seen at: www.Athenos.com and will run on a variety of digital sites starting 5/20.

 


Credits
Athenos :: Cooking With Yiayia
Cooking with Yiayia :: Video Credits List
Client Kraft Foods Group
Campaign: Cooking With Yiayia
Title: Where Milk Comes From :30
Miraculous Cooking :30
Preparation Time :30
The Modern Kitchen :30
Greek Omelet :15
Mediterranean Turkey Sliders :15
Greek Pizza :15
Watermelon Salad :15
Where Milk Comes From :60
Launch Date May 20, 2013

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Copywriter: Adam Kanzer
Art Director: Micky Coyne
Head of Integrated Production: Sally-Ann Dale
Junior Producer: Sarah Frances Hartley
Strategist: Matt Gardner
Account Director: Caitlin Chandler
Client: Kraft Foods Group - Athenos
Brand Manager: Anne Field
Senior Associate Brand Manager: Elizabeth Wiggs Maas
Production Company: Epoch
Director: Matt Dilmore
DOP: John Barr
Executive Producer: Melissa Culligan
Producer: Caleb Omens
Lead Food Stylist: Charlotte Omnes
Editorial: Rock, Paper, Scissors
Editor: Carlos Arias
Producer: Helena Lee
Post Production: The Mill (Chicago)
Executive Producer: Jared Yeater
Colorist: Sal Malfitano
Head of 2D / Flame Artist: Randy McEntee
Flame Artist: Dusy Diller
Sound: Another Country

 

Cooking with Yiayia :: Interactive Credits List
Client: Kraft Foods Group
Campaign: Cooking with Yiayia
Title: Athenos.com
URL www.athenos.com
Launch Date May 16, 2013
Agency Droga5 NY
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer / Neil Heymann
Copywriter: Colin Lord
Art Director: Jen Lu
Designer: Kathrin Laser
Head of Integrated Production: Sally-Ann Dale
Executive Interactive Producer: Lindsey Slaby
Interactive Producer: Danielle Mund
UX Director: Kathrin Hoffmann
UX Designer: Lily Cho
Technical Director: David Justus
Digital Strategist: Matt Gardner
Account Director: Caitlin Chandler
Account Manager: Brett Niebling
Client: Kraft Foods Group - Athenos
Brand Manager: Anne Field
Senior Associate Brand Manager: Elizabeth Wiggs Maas
Interactive Production Company: SilkTricky
Creative Director: Noah Costello
Director of Technology: Charles DeLauder
Producer: Lynn Lund


Cooking with Yiayia :: Print Credits List
Client: Kraft Foods Group
Campaign: Cooking With Yiayia
Launch Date June 17, 2013
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer / Nik Studzinski
Copywriter: Sophie Isherwood
Art Director: Andrew Wilcox / Micky Coyne
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Cliff Lewis
Junior Producer: Sarah Frances Hartley
Print Producer: Kim Williams
Retoucher: Jenni Leaver
Strategis:t Matt Gardner
Account Director: Caitlin Chandler
Account Manager: Brett Niebling
Client Kraft Foods Group - Athenos
Brand Manager: Anne Field
Senior Associate Brand Manager: Elizabeth Wiggs Maas
Photographers: Jacob Hand / Derek Richmond
Illustrator: Brian Grimwood

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