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Droga5's NY Times Campaign Highlights Government Subversions of the Truth

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Daniel Lindsay and TJ Martin direct hard-hitting spots through Furlined

Droga5's NY Times Campaign Highlights Government Subversions of the Truth

The next series of films in The New York Times' 'The Truth Is Worth It' campaign continue to show the lengths the NYT journalists go to unlock the truth, despite the increasing dangers and new threats that stand in their way.

The films - created by Droga5 New York - examine the dangerous trends, both new and old, in government censorship and how these trends are becoming more and more common due to the impunity and lack of consequences that governments feel. By pursuing the truth in this new landscape (particularly ‘on-the-ground’ internationally) journalists are put in life threatening situations in pursuit of the truth.

The films themselves feature dynamic text set on top of video clips and stills that depict the story being created and the first person process of the journalist. The evolving type technique reflects the psychology and thought process of The New York Times journalist - deliberately written in headline case, it changes, moves, deletes and rewrites as we mimic the journalists’ journeys  as they chase the truth. The twists and turns of the footage and type ultimately fall into place to make up the final headline that was originally run by The New York Times.

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Post Production / VFX

Animation: Phil Brooks

Colour Producer: Alexandra Lubrano

Creative Directors: Dirk Greene

Post producer: Alek Rost, Kyra Hendricks

Post Production Company: Significant Others

VFX Artist: Betty Cameron, Jenna DeAngelis

Production Company

Director: Daniel Lindsay and TJ Martin

Executive Producer: Ben Davies, David Thorne

President: Diane McArter

Production Company: Furlined


Legal: Sarah Fox

Digital Agency

Data Strategist: Ryan Miller


Composer: Danny Bensi & Saunder Jurriaans


Colorists: Tom Poole, Sophie Borup

Colour Company: Company 3


Edit Assistant: Chris Rizzo, Sophie Solomon, Alyce Muhammed

Edit Company: Final Cut

Editor: Jim Helton

Executive Producer: Sarah Roebuck

Head of Production: Penny Ensley

Producer: Lareysa Smith

Creative Agency

Account Director: Ola Abayomi

Account Management: Tehjal Suri

Associate Director of Technology: Ruben Mercadal

Associate Producer: Holly Schussler

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Neil Heymann

Copywriter: Chase Kimball

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Director: Laurie Howell, Toby Treyer-Evans

Design: Eli Hochberg

Design director: Nate Moore

Director of Business Affairs: Jocelyn Howard

Director of Film Production: Jesse Brihn

Executive Creative Director: Tim Gordon

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Courtney Russell

Group Communications Strategy Director: Samantha Deevy

Head of Communications Strategy: Dean Challis

Head of Strategy: Harry Román-Torres

Junior Art Director: Jackie Moran

Junior Copywriter: Ben Brown

Junior Project Manager: Amanda Cohen

Music Supervisor: Mike Ladman

Senior Business Affairs Manager: Whitney Vose

Senior Communications Strategist: Jay Potash

Senior Producer: Topher Cochrane, Brandon Chen

Senior Project Manager: Caroline Kosse

Strategy Director: Nick Maschmeyer


Executive Producer: Vicky Ferraro

Sound Company: Wave Studios NY

Sound Design: Aaron Reynolds, Ed Downham

Genres: Storytelling

Categories: Newspapers, Media and Entertainment

Droga5 New York, Wed, 16 Jan 2019 15:04:28 GMT