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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven Creative Channel
Group745
Droga5's NY Times Campaign Highlights Government Subversions of the Truth
16/01/2019
Group745
Advertising Agency
New York, USA
159
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Daniel Lindsay and TJ Martin direct hard-hitting spots through Furlined
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The next series of films in The New York Times' 'The Truth Is Worth It' campaign continue to show the lengths the NYT journalists go to unlock the truth, despite the increasing dangers and new threats that stand in their way.

The films - created by Droga5 New York - examine the dangerous trends, both new and old, in government censorship and how these trends are becoming more and more common due to the impunity and lack of consequences that governments feel. By pursuing the truth in this new landscape (particularly ‘on-the-ground’ internationally) journalists are put in life threatening situations in pursuit of the truth.

The films themselves feature dynamic text set on top of video clips and stills that depict the story being created and the first person process of the journalist. The evolving type technique reflects the psychology and thought process of The New York Times journalist - deliberately written in headline case, it changes, moves, deletes and rewrites as we mimic the journalists’ journeys  as they chase the truth. The twists and turns of the footage and type ultimately fall into place to make up the final headline that was originally run by The New York Times.

Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound