Droga5's 4 Crazy Contraptions for Motorola's 4 New Products

With the launch of Motorola's 4 new products, Moto X, Moto G, Moto Hint and Moto 360, Droga5 NY has launched 4 new spots showcasing how the new products intricately work together.

A newly released video that further illustrates how these spots came to life can also be viewed. 

The brand platform,"Choose Choice", shows how Motorola's products are in the service of the consumer and how they fit seamlessly into their everyday life. So rather than being this overly-slick, feature-based presentation, the work is much more humanity-focused.

It's an unprecedented move for a mobile brand to launch four products at the same time. Most brands launch one product at a time. The work Motorola developed in partnership with Droga5 is the culmination of months of focus in establishing a global Motorola brand. 

Full Credits

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer 

Executive Creative Director: Neil Heymann

Creative Director: David Gibson

Creative Director: Nathan Lennon

Art Director: Andrew Wilcox

Copywriter: Spencer LaVallee

Creative: Mutant Jen Lu

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Broadcast Producer (Moto 360): David Fisher

Group Brand Strategy Director: David Gonzales

Brand Strategy Director: Dan Wilkos

Global Business Director: Bryan Yasko

Account Directors: Ben Myers, Amanda Chandler

Account Managers: Stephanie Thiel, Kate Behne

Associate Account Manager: Jennifer Mott

Client: Motorola

Marketing Director: Barry Smyth

Brand Marketing Managers: Lindsay Dahms, Magno Herran

Production Company: 1stAveMachine

Director: Asif Mian 

Partner/Executive Producer: Sam Penfield

Executive Producer: Melinda Nugent

Head of Production: Lisanne McDonald

Line Producer: Jason Taragan

Production Company: (Moto 360) Park Pictures

Director: Terri Timely

Executive Producers Jackie Kelman-Bisbee, Justin Pollock

Line Producer: David Lambert

Editorial: Rock Paper Scissors

Editors: Dan De Winter / Christopher Mitchell

Head of Production: Justin Kumpata

Executive Producer: Eve Kornblum

Producer: Kristine Polinsky

Post Production: 1stAveMachine

Head of Production: Lisanne McDonald

Post Production Producer: Mike Sullo

Post Production (Moto 360): Art Jail

Creative Director: Steve Mottershead

Executive Producer: Arthur Portnoy

VFX Producer: Lisa Starace

Producer: Kate Johnson

Color: Ricart & Co.

Colorist: Seth Ricart

Producer: Marcus Lansdell

Music Search Party Music 

Executive Producer: Eric David Johnson aka DJ Bunny Ears

Music Producer: Winslow Bright

Music - Moto Hint: Egg Music

Songwriter: Erik Appelwick

Producer: Brack Herfurth

Music and Sound Design: (Moto 360) Q Department

Sound: Sonic Union

Mixer: Rob McIver

Sound (Moto 360): Heard City

Mixer: Phil Loeb