Droga5 New York today announced a new creative partnership with Under Armour, the leading sports performance apparel, footwear, and accessories brand, joining forces with Under Armour’s internal creative team and other agencies. At the heart of this partnership, Droga5 will be leading creative development and execution for the Under Armour Women’s brand.
“We have worked hard to evolve and elevate our relationship with the female consumer,” said Leanne Fremar, Senior Vice President and Executive Creative Director of Women’s at Under Armour. “We are incredibly excited about the perspective and talent Droga5 can lend as we broaden our reach in this space.”
“Under Armour is one of world’s fastest-growing brands,” said Sarah Thompson, CEO of Droga5 New York. “They’ve built a soaring business on an incredibly strong brand DNA, and have ambitious global growth plans. We’re excited to help them realize their ambitions.”
“The exciting element for us is putting a new twist on the agency relationship,” said Steve Battista, Senior Vice President of Creative at Under Armour. “We’ve admired Droga5’s work for some time, and this opportunity came together at the right point to begin a unique creative collaboration that we believe can grow in the future.”