Droga5 Takes on Life's Little Surprises

Sometimes a little surprise isn’t all it’s cracked up to be. From electric fences to birds that suddenly fly into windows, the new spot from Droga5 Sydney tackles the heart stopping shocks that give life an unpleasant jolt.

Directed by GoodOil’s Rhett Wade-Ferrell spot for kitchen appliance takes a light hearted look at the little things that can make all the difference, highlighting the brand’s own attention to detail. 

​

Droga5 creative director Daryl Corps said the agency had an opportunity to take a fresh look at how people saw everyday appliances. 

Says Corps: "The creative idea of 'designed by you' came directly from the truth of how Sunbeam go about their work - specifically their human and intuitive design process. It's always refreshing to be asked to simply find a creative way of dramatising the great things that are inherent in a brand's everyday life."

Agency: Droga5
Creative Chairman: David Nobay 
Executive Creative Director: Duncan Marshall 
Creative Director: Daryl Corps 
Writer: Mietta McFarlane 
Art Director: Luke Chard 
Strategic Planner: Cat Mellon 
Business Director: Sam Jones 
Agency Producer: Jessica Boyd 
Production: GoodOil 
Director: Rhett Wade-Ferrell 
Producer: Emma Thompson