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Droga5 Shares Family Virtues in Hilarious New Johnsonville Sausage Ads

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'Tis the season for sausage in series of brilliant spots directed by Matt Aselton

Droga5 Shares Family Virtues in Hilarious New Johnsonville Sausage Ads

With the summer and grilling season just around the corner, Johnsonville and Droga5 are excited to launch the brand’s new campaign and position around family and how sausage brings us all together.

This hilarious campaign aims to let America know that Johnsonville not only makes sausage, they make family, and sausage. You see, for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville sausage.

The brand’s first campaign with creative agency Droga5 launches with four TV spots titled: "Family Favor”, “Stay at Home Son”, “Grandma” and “Misunderstood”. These spots prove that Johnsonville can make a family out of anyone—and they do mean anyone! Even your work pals, your mobster neighbor, your 38-year-old son who’s still living with you or a kind-hearted drifter who wandered into your party.

Throughout the rest of the year, the fiery sausage maker will roll out other fun and humorous assets, such as a new app called the Brat Signal. The app lets family call family over sausage whenever they're grilling. But wait, there's more. Johnsonville is also going to launch “Bratfast in Bed” - a new Father's Day tradition that encourages families to kick off Dad's special day by giving him what he really wants and waking him up with a sizzling brat and a frosty brew. And let’s not forget about Bratsgiving: a day when Johnsonville capitalizes on everyone's favorite holiday, National Bratwurst Day, and gets folks ramped up to grill some plump, delicious sausages—or an excuse to celebrate another holiday.

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Post Production / VFX

Executive Producer: Jeremy Moore

Flame: (Lead) Ilia Mokhtareizadeh

Flame Artists: Brandon Danowski, Emily Bloom

Post Production Company: The Mill

Producer: Andrew Hamill

Production Company

Director: Matt Aselton, (Food) Michael Schrom

DOP: Corey Walter

Executive Producer: Marc Marrie, Carl Sturges

Managing Director: Mal Ward

Producer: Zoe Odlum

Production Company: Arts & Sciences, (Food) Schrom


Audio Post Production: Mackenzie Cutler

Sound Mix: Sam Shaffer, Marc Healy


Edit Assistant: Mike Leuis

Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie, Nick Divers

Executive Producer: Sasha Hirschfeld

Producer: Biz Lynskey

Creative Agency

Chief Creative Officer: Ted Royer, (Creation) Sally­Ann Dale

Chief Strategy Officer: Jonny Bauer

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Executive Producer: Jesse Brihn

Group Account Directors: Dan Gonda

Group Creative Director: Scott Bell

Head of TV / Production: Ben Davies

Senior Art Director: Dan Kenneally

Senior Copywriter: Ryan Raab

Strategist: (Sr) Nick Maschmeyer, Candice Chen

Strategy Director: Aaron Wiggan, (Comms) Brian Nguyen


Advertiser: Johnsonville

Genres: Comedy

Categories: Meat & Fish, Food

Droga5 New York, Tue, 05 May 2015 10:06:13 GMT