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Droga5 NY's Fun New Moto G Ad Features a Camel & R. Kelly

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MJZ's Steve Ayson directs a cheeky new spot featuring the R&B singer's 'Ignition'

Droga5 NY's Fun New Moto G Ad Features a Camel & R. Kelly

Droga5's 'The Longest Search,' is a 45 second film that tells the story of a young man on a quest for survival. It showcases the Moto G's impressively practical features, like an all day battery that make it such a reliable ally for the modern world. This is the first in a series of humorous and relatable films with supporting activity. 

“The Longest Search" opens in the middle of an endless desert, our extremely dehydrated hero atop his camel. Searching, searching, scanning the dunes ahead of him–nothing but sand. In this moment, close to defeat, he pulls out his Moto G. Now we see him make the same search on his phone. But again, he fails. Finally, after expanding his search 20, 50, and then 100 miles he finds the ”source” of survival he’s searching for. Now, with renewed hope, an all day battery and a killer R&B track none other than R. Kelly's "Ignition" to keep him going, he journeys forward. 

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Sound Mix: Conrad Sanguineti 


Edit Assistant: Mike Leuis 

Edit Company: Mack Cut

Editor: Ian Mackenzie

Executive Producer: Sasha Hirschfeld

Post Production / VFX

Executive Producer: Sean Costelloe 

Post Production Company: The Mill

Producer: Alex Bader 

Production Company

Director: Steve Ayson

DOP: Joost Van Gelder

Executive Producer: Emma Wilcockson

Producer: Donald Taylor

Production Company: MJZ

Creative Agency

Account Management: (Associate) Yana Nemecek

Art Director: Mary Dauterman 

Chief Creative Officer: Ted Royer  

Copywriter: Sarah Lloyd 

Creative Agency: Droga5 NY

Creative Chairman: David Droga 

Executive Creative Director: Neil Heymann 

Group Account Directors: Melissa Nelson 

Head of TV / Production: Ben Davies 

Senior Designer: Candice Ralph  

Strategy Director: Chet Gulland 

TV Producer: Rob Marmor, Rebecca Wilmer

Creatives: (Chief Creation Officer) Sally­Ann Dale

Genres: Comedy

Categories: Phones, Consumer Electronics

Droga5 New York, Thu, 06 Aug 2015 10:01:10 GMT