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Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Droga5 NY Races for Retirement with Prudential Finance Campaign

03/12/2015
Advertising Agency
New York, USA
87
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Agency launches campaign to educate consumers on the importance of becoming retirement ready

A recent study from Prudential revealed that one-in-three Americans is not saving enough for retirement. It’s an issue affecting everyone, from Baby Boomers to Millennials.

To raise awareness for America’s retirement challenge and spur action, Droga5 and Prudential are launching new national TV creative to educate consumers on the importance of becoming retirement ready, starting with a pledge to save just 1% more of their annual earnings for retirement.

The campaign kicked off with the Prudential 4.01K Race For Retirement on Nov. 7th in Washington, D.C. where more than 5,400 participants (including a bus full of Drogans!) took the pledge and ran 4.01 kilometers to show their support for the cause. As of now Droga5 is proud to say that more than 25,000 people have pledged to increase their savings for retirement and the support continues to rise.



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