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Droga5 NY Crafts Harmony from Chaos in Latest Hennessy Campaign

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Digital experience puts a fresh spin on a centuries-­old story of craftsmanship and the pursuit of perfection

Droga5 NY Crafts Harmony from Chaos in Latest Hennessy Campaign

Creating Hennessy V.S.O.P Privilège is no small undertaking. Weather conditions change, harvest cycles vary and distillation and maturation processes hinge on a multitude of variables. But it’s from these chaotic circumstances that the experts at Hennessy have managed to produce the ultimate harmony—a cognac that isn't just perfectly balanced, but is precisely the same cognac in every glass and every bottle, year after year.

For their first marketing push for the Hennessy V.S.O.P brand, Droga5 developed an integrated campaign featuring a killer interactive web experience that launched today. The campaign and digital experience, called “Harmony. Mastered from Chaos,” is a responsive WebGL campaign microsite featuring an interactive film experience that highlights the complexity, mastery and tradition that goes into every single bottle of Hennessy V.S.O.P Privilege. Using advanced technologies like 3-D LiDAR scanning, depth capture and binaural audio recording, along with live-­action footage, the campaign puts a fresh spin on a centuries-­old story of craftsmanship and the pursuit of perfection. It’s a story we believe will resonate with whiskey and other brown ­spirit consumers, including fans of Hennessy’s popular V.S Cognac.


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Post Production / VFX

2D Artist: Nick Tanner, Dan DiFelice

3D Lead Artist: Tom Bussell

CG: Mike Dunkley

Executive Producer: Charlotte Arnold

Post Production Company: Blacksmith

Producer: Bomyee Hwang

VFX Supervisor: Tom Bussell

2D Lead: Iwan Zwarts, Daniel Morris

Production Company

Creative Director: Andy Thelander

Director: Ben Tricklebank

DOP: Justin Gurnari

Executive Producer: Sarah DiLeo, Nick Mountford

Managing Director: Oliver Fuselier, Dustin Callif

Producer: Annie Chen

Production Company: Tool of North America, Active Theory

Technical Manager: Michael Anthony

Line Producer: Kelly Christensen

Music

Composer: Bali Harko

Creative Director: Oscar Tillman

Executive Producer: Tor Castensson, Calle Stenqvist

Sound Design: Karl­Johan Rasmark @ Plan8

Offline

Edit Assistant: Jay McConville

Edit Company: Rock Paper Scissors

Editor: Jamie Foord

Executive Producer: Eve Kornblum

Head of Production: Justin Kumpata

Producer: Lisa Barnable

Creative Agency

Art Director: Marybeth Ledesma

Business Affairs: Dianne Richter

Business Manager: Grant Thompson

Chief Creation Officer: Sally­Ann Dale

Chief Creative Officer: Ted Royer

Copywriter: Phil Hadad

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Partner: Duncan Marshall

Executive Producer: Jesse Brihn, Ruben Mercadal

Group Creative Director: Nick Klinkert

Group Strategy Director: Jonny Bauer, Aaron Wiggan

Head of Art: Cliff Lewis

Interactive Producer: Niklas Lindstrom, Justin Durazzo

Producer: Ian Graetzer, Morgan Mendel

Strategy Director: Elaine Purcell, Danielle Travers

UX: Daniel Perlin

Design director: (Exec) Rob Trostle, Mark Yoon

Categories: Spirits, Alcoholic Beverages

Droga5 New York, Thu, 30 Jun 2016 13:36:53 GMT