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Droga5 New York Elevates Scott Bell to Co-Chief Creative Officer

Advertising Agency
New York, USA
Promotion comes as Felix Richter departs the agency and heads to London

Today, Droga5–part of Accenture Interactive–announced that Scott Bell is being elevated from executive creative director to co-chief creative officer of Droga5 New York. In his new role, Scott will partner closely with Co-CCO Tim Gordon to oversee Droga5’s creative department and output all while pushing the boundaries on breakthrough, non-traditional creative and communications across new canvasses. The appointment comes on the heels of Felix Richter departing the agency after 11 years to become CCO of Mother London.

During his twelve years at Droga5, Scott has been responsible for creating some of the agency’s most culturally relevant and talked about work including IHOP’s “IHOb,” Mattress Firm’s “Junk Sleep,” Red Wing’s “#LaborDayOn,” Johnsonville’s “Made the Johnsonville Way” and Newcastle Brown Ale’s “If We Made it,” among others. His work has garnered numerous awards including dozens of Cannes Lions across the Film, PR, Radio, Mobile Integrated and Cyber categories. Having previously worked at JWT New York and Barton F. Graff, Scott has also developed lauded campaigns for clients such as JetBlue, MTV, Smirnoff, Swedish Fish, Dish and Domino’s.

“Since day one, Droga5 has made it a point to develop our people so that one day they can take the reins and drive the agency toward the future,” said Susie Nam, CEO of the Americas, Droga5. “As one of our longest-serving creatives, Scott represents the very best of our industry and our ongoing quest to create culturally relevant and influential work on behalf of our clients. Scott’s talents and leadership are perfectly suited to shepherd our creative department and push us forward with big platform, culturally relevant work.

Scott’s promotion comes as Felix Richter leaves Droga5 to become CCO of Mother London.

“I am especially grateful for Felix’s partnership and contributions to the agency. He is someone I deeply respect and wish all the best to in his new chapter in London,” said Tim Gordon, co-CCO, Droga5. “Throughout his time at Droga5, Scott Bell has proven to be a true thinker and instigator—having created breakthrough work that has hacked into popular culture and driven results for our clients. I am looking forward to being co-conspirators together as we continue to make this the most creative and influential agency out there.”

“This is an incredibly exciting time for Droga5 as we deepen our relationships with new and existing clients and explore new arenas where creativity can thrive. I am both humbled and honoured to be a part of this next chapter for the agency and I’m very much looking forward to championing a collaborative creative department and looking for the most creative and non-traditional ways to produce influential work for our clients. Let’s have some fun!” said Scott Bell, Droga5.

Work from Droga5 New York
Waiting Workforce
JPMorgan Chase
Nature’s Bounty
Chill Train
Coors Light