Droga5 London Wins GoCompare Brief

Droga5 London has won a competitive pitch for the GoCompare comparison and switching service after a final, three-way shoot out against Anomaly London and TBWA\London. The pitch was run in-house by GoCompare.

Droga5 London is briefed with developing a campaign that tells GoCompare’s brand story and highlights why it is the most trusted of the UK’s comparison and switching services. The first work will appear in summer 2019 in the UK, unveiling a new strategy devised by the agency.

Fold7 was the previous incumbent on the account, last working on the brief in 2015.

Zoe Harris, Chief Marketing Officer at GoCompare, said: “Without doubt our sector has entered a new life-stage where shouting the loudest is no longer enough. With incredible founding principles still beating at the heart of GoCompare we’re super excited to partner with Droga5, who share our vision of not accepting that insurance comparison has to behave like a low interest category.”

Dylan Williams, Chief Strategy Officer at Droga5 London, said: “With the advent of AI and auto-switching, it is obviously an important time for GoCompare and the broader comparison category. It’s a cracking opportunity and we can’t wait to get started with Zoe and her team.”