Damien Le Castrec, strategy director at Droga5 - where he has worked for the past two and a half years - has been promoted to head of strategy to broaden and accelerate the agency’s strategic offering. The move comes as Droga5 embarks on the next stage of its growth plan, for which it will need to be able to cover the entire customer experience end to end, and to do so at the speed of culture.
In his new role, Le Castrec will have specific account responsibility for Amazon, Cupra and Barclaycard and indirectly support account strategists across the entire agency workload.
Before joining Droga5, Damien was at BBH, where he was strategy director on Audi (UK and global) and Perfetti; Publicis London; and Lowe Paris.
Dylan Williams, chief strategic officer at Droga5, commented: “These are uncharted waters for our agency and for our clients and we will need brilliant strategic thinking to steer us through. We will need to adapt and evolve in ways we cannot yet know. What we can control is the talent we place at the heart of the challenges to come. In Damien we know we have a Head of Strategy who is ready to step up and help lead us forward. In his time with us he has proved himself on every occasion. I’m as excited for him and as I am proud of him. He will not let us down.”
Damien Le Castrec concluded: “I’m excited to be helping our creativity find new expressions, at a faster pace and with a greater impact. It is on strategy to inspire, expand and sell our creativity. But our best strategy will still be the one we feel in the work, not just alongside it.”