Droga5 New York has launched its latest work for Meta as a continuation of the Good Ideas Deserve To Be Found campaign.

The campaign launched last year to celebrate how Meta platforms like Facebook and Instagram have helped people discover new businesses, services and products that aligned perfectly with their interests and passions all through personalised ads. 

With now being a critical time for small business recover, Meta is continuing its commitment to doing all they can to help SMBs grow.

It’s next iteration of the campaign celebrates small businesses and that moment of discovery when consumers finds a business they love. In partnership with Droga5, director Floria Sigismondi, and Queer Icon and Electro-Chanteuse musical artist Peaches, the new spot is a tongue-in-cheek musical production that depicts all the good ideas that deserve to be found.

Set changes, ambitious builds and over a hundred extras were used to over-dramatize the world in which we can all find that item or service that perfectly fits our needs - like a really great sponge (Scoop Marketplace) and tasty vegan treats (Bettersweet Vegan Bakery) to a confidence boosting tailor (Eva Joan Repair) and a artistic nail salon that also serves amazing cuisine (Marché Rue Dix). 

The new Good Ideas Deserve to be Found creative will run on Meta platforms where personalized ads are available (Facebook and Instagram) in addition to national distribution on popular networks like Peacock, Hulu, Spotify, Pandora, YouTube and others.