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Droga5 Europe Wins Strongbow

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London office wins first account

Droga5 Europe Wins Strongbow

Recently-opened Droga5 Europe today announced its inaugural client, HEINEKEN’s Strongbow Apple Ciders. As the brand’s new agency of record, Droga5 Europe will be responsible for introducing and developing Strongbow Apple Ciders in a number of key strategic cider markets globally (excluding the UK). 

 

“We are excited to be working with Droga5 Europe,” said Hans Böhm, Global Marketing Cider Director for HEINEKEN. “The agency’s creative firepower combined with its understanding of our business strategy made them our clear choice for a partner in building the Strongbow Apple Ciders brand globally.” 

 

Effective immediately, the agency will assume responsibility for strategic and creative development of the Strongbow Apple Ciders brand.

 

“Strongbow Apple Ciders has ambitious growth plans in the very near future, and we are delighted to partner with them at the start of an exciting journey for both of us,” said Kevin Dundas, CEO of Droga5 Europe. 

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Categories: Cider, Alcoholic Beverages

Droga5 London, Thu, 05 Sep 2013 09:02:37 GMT