Droga5 Europe Wins Radox

Droga5 Europe today announced Unilever has awarded the agency a global project for its Radox bath and shower care brand. Effective immediately, the agency will be charged with repositioning Radox under a singular, global identity in established and emerging markets.

“Droga5 Europe brings an unflinching ambition to give a much loved brand a meaningful role in today’s culture,” said Julieta Echeita, Global Brand Director of Radox. “The agency’s strategic foundation, creative excellence and global experience make them ideal partners for this endeavor.”

“Unilever has ambitious plans to reposition the Radox brand,” said Kevin Dundas, CEO of Droga5 Europe. “We’re excited to help strengthen and further the brand’s reach globally.”